HOW TO BUILD YOUR BRAND AWARENESS STRATEGY IN 2021

BUILDING BRAND AWARENESS


BRAND AWARENESS



On The Market Today So You Can Increase Your Familiarity And Appeal With Your Customers And Put Your Brand Into The Mind During The Buying Decision Now I Know What You're Thinking Facebook Ads No 


Raising Brand Awareness Is The Task Of Turning A Cold Audience Into A Warm Audience To Essentially Put Your Brand In The Mix When It Comes To The Buying Decision And It Is One Of The Most Difficult Tasks 


In The Whole Spectrum Of Branding Because Your Competitors Already Have One Up On You In The Sense That They Are Already Established And They Already Have Awareness In The Marketplace And What You Need To Do Is Try To Grab That Awareness 


So That Your Audience Is Aware Of Your Brand When They're Considering Which Brand To Go With Now On Average Your Audience Will Need Seven To Eight TouchPoints Before They Even Register Your Brand In Their Mind 


So They'll See You Once Which Is Great But Then They'll Need To See You Six Seven Eight Times Again Before They'll Register You As A Legitimate Option Now There Are Many Platforms Out There That You Can Pay To Put Your Messages In Front Of Their Audience And Facebook Is Just One Example Now Mark Zuckerberg Is A Smart Man And Naming One Of Their Campaigns Brand Awareness Alludes To The Idea That If You Pay For Enough Ads Then Over Time Your Brand Will Have Enough Brand Awareness


But Brand Awareness Is Not Just About Getting Your Ads And Your Messages Seen There's A Lot More To Brand Awareness Than That Raising Brand Awareness Is About Getting Your Audience To Understand Who You Are What You Do That's Different And The Value Of That Difference To Them And Typically It's Going To Take Multiple Touch Points For You To Be Able To Get Them To Understand That And Without A Shadow Of A Doubt One Of The Best Ways For You To Help Them Understand Over Multiple Touch Points Is Automated Email 


So The Number One Brand Awareness Strategy Therefore Is Email Automation Now The First Challenge With Email Automation Is Getting Your Prospects Email But That's Not That Difficult These Days If You Can Understand The Challenges That Your Audience Go Through And Then Package Up A Very Easy Solution In A Downloadable Lead Magnet 


Then That Is A Hook For Them To Come Into Your World And Once You Have That Email Once You Have That Permission To Send Your Audience Emails Then You Can Map Out A Specific Series Of Emails That Is Designed To Help Them Understand Who You Are What You Do And How You Can Help Them 


Those Emails Are Delivered Without Interruption Without The Need For You To Be There And Think About It And It Just Happens Over Time And That Will Increase The Amount Of Times Your Audience Sees You And It, Will, Also Help Them To Understand How You Fit Into Their World 


So Leveraging This Platform You Can Inform Entertain Delight Give Value Help Them Resonate Through Familiarity Resonate Through Emotion And Show How You Can Help And It's A Huge Opportunity To Show Them That Understanding To Show Them Exactly What You Do And Why You're Different And How You Can Help Them And This All Happens On Autopilot Once You Map Out Those Series Of Emails Then Those Emails Will Go Out Without Any Kind Of Interruption And They'll Land In A Very Intimate Place Which Is The Inbox They're Not Being Interrupted In Their Feed And You Have Their Full Attention 


That Is The Best Opportunity For You To Raise Awareness For You To Show Them That You Can Fit Into Their World So That Your Brand Will Be In The Mix When It Comes To That Buying Decision 


So After Those Seven To Eight TouchPoints, You Will Have Raised That Awareness But Then Email Automation Allows You To Go Much Further It Allows You To Nurture That Relationship After Seven To Eight TouchPoints They Might Be Aware That Your Brand Exists But That Doesn't Mean That They're Ready To Do Business With You Yet 


You Can Use Email Automation Not To Just Go For The Six To Seven To Eight TouchPoints But Go For Hundreds Of TouchPoints Over Months Or Even Years To Again Nurture That Relationship And Bring Them Along The Customer Journey So They Become A Customer And Then You Continue To Nurture That Relationship And That At The End Of The Day Is What Branding Is All About 


Now Look I'm Not Saying That Email Automation Is The Only Tactic, In Fact, You Should Definitely Use Multiple Marketing Tactics When It Comes To Raising Your Brand Awareness But Without A Shadow Of A Doubt Email Automation Is One Of The Most Effective And One Of The Most Efficient Ways To Raise The Awareness Of Your Brand To Show Them That You Understand Who They Are And What They're Going Through 


To Show Them That You Are Relevant To Their World If That's What You Want To Do If Your Goal Is To Raise That Brand Awareness And To Grow Your Brand Well Then Email Automation Has To Be A Fundamental Part Of Your Overall Marketing Strategy. 






AKASH TIMES

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