DIGITAL MARKETING STRATEGIES TO BUILD YOUR BRAND IN 2020

DIGITAL MARKETING STRATEGIES DIFFERENT TACTICS AND TECHNIQUES


Techniques And The Strategies Let's Just Have A Quick Chat About Branding Versus Marketing Now Branding And Marketing Are Both Very Very Important When It Comes To Building A Brand But They Are Very Different 


Branding Wants A Relationship Whereas Marketing Wants A Transaction Marketing Is All About The Where And The Way The Marketing Messages Are Placed Out There Into The Marketplace And Branding Is About What Those Messages Are Going To Say And How They're Going To Shape The Perceptions Of The Brand 


Marketing Can Take On Many Different Forms And The Marketing Industry Itself Can Be A Bit Of A Shady Place There's Always Somebody Out There Trying To Sell The Next Silver Bullet The Magic Pill That Will Turn A Brand 


That Is Obscure Into The Next Big Thing But There Is No Magic Pill There Is No Silver Bullet It's All About Understanding The Landscape To Make Informed Decisions About Where You Should Place Your Resources With The Right Combination Of Tactics 


You Can Guide Your Audience Through The Customer Journey To Shape Their Perceptions Along The Way And Ultimately Influence Their Decisions So That's What We're Going To Talk About In



DIFFERENT TACTICS AND TECHNIQUES


* DEVELOP A CLEARLY DEFINED BRAND STRATEGY


* CREATE A MARKETING FUNNEL

  
* CREATE A LEAD MAGNET 


* AUTOMATED EMAIL MARKETING


* CONTENT MARKETING


* WEBSITE SEO 


* VIDEO MARKETING


* LEVERAGE STORIES 


* YOUTUBE SEO  


* LIVE VIDEO


* SOCIAL MEDIA ADVERTISING 


* SEARCH ENGINE MARKETING 


 * AUDIO ADS 


* RETARGETING

 

 


DEVELOP A CLEARLY DEFINED BRAND STRATEGY


Digital Marketing Strategies To Build Your Brand


 

Now This Is Absolute Without A Shadow Of A Debt In My Experience Anyway The Biggest Mistake That I See Business Owners Make They Do Not Have A Clearly Defined Brand Strategy And They Go Out Into The Marketplace With Their Marketing Tactics And Marketing Techniques And 



They Don't Have A Plan That Will Shape Their Audience's Perception About What They Want Them To Know About Their Brand You Need To Have An Idea About What Position You Need To Own 


In The Mind Of Your Audience So You Need To Know Who That Audience Is You Need To Understand And Know The Position That You Want To Own In Their Mind And Then You Develop A Communication Strategy That Will Help To Shape Those Perceptions In That Light If You Go Out Into The Marketplace 


You Go Out With A Handful Of Marketing Tactics And You Don't Have A Strategy To Influence Those Perceptions Then Any Marketing Tactics That You Put Out There Will Be Absolutely Wasted. 




CREATE A MARKETING FUNNEL


Digital Marketing Strategies To Build Your Brand



A Prospect Doesn't Just Go From Being A Prospect To A Customer Just Like That There Are A Series Of Steps That They Will Need To Take Before They Become A Customer And On Average It Takes Around About Seven To Eight TouchPoints Before A Prospect Will Start Taking Your Brand Seriously 


If You Understand What Your Customer Journey Is If You Understand The Steps That Your Prospects Need To Take To Become A Customer Then You Can Map Out An Experience That Will Take Them From One Step To The Next So Understand That Customer Journey And Map Out A Marketing Funnel That Will Take Them From One Step To The Next. 




CREATE A LEAD MAGNET





Now Lead Magnets Are Nothing New They've Been Around For Many Many Years But They're Going To Be Around For Many Many More Years To Come Because They Are Compelling There's Just Something Compelling About Being Able To Fix One Of Our Problems With An Easy To Digest Lead Magnet And Easy To Digest Solution, That's Packaged Up Into A Download So If You Understand The Problems That Your Audience Has And The Pain Points That They Have And You Can Package Up A Solution In A Handy And Compelling Lead Magnet Then You Will Be Able To Get Their Email Address And Follow Up With Them. 




AUTOMATED EMAIL MARKETING


Digital Marketing Strategies To Build Your Brand



Now This Goes Hand In Hand With That Lead Magnet That We Just Spoke About Because Once You Have Their Email Then You Need An Automated System That Will Follow Up With Them On Autopilot Now This Is Without A Doubt One Of The Most Effective Ways To Nurture Your Prospects Because If You Take A Little Bit Of Time To Think Ahead And Think Strategically About What They Need To Know To Become More Ready For What You Have To Offer Them 


Then You Can Write Out A Series Of Emails That Will Go Out Every Single Day Or Every Single Week And Slowly Give Them A Little Bit More Information And This Will All Contribute To Those Seven To Eight Touch Points That We Need On Average To Take A Brand Seriously 


As I Said If You're Able To Get That Email Address And You Have A System In Place That Will Give Them A Little Bit Of Information At A Time And Slowly Nurture Them Then That Is One Of The Most Effective Ways That You Can Use To Nurture Your Prospects. 



CONTENT MARKETING


Digital Marketing Strategies To Build Your Brand



Now In This Day And Age, You Have To Be Creating Some Form Of Content Whether That's Videos Or Blogs Or Instagram Carousel Posts It Really Doesn't Matter But You Need To Understand Again The Challenges 


What Your Audience Has And Put Out Content That Will Help Them Now You Don't Have To Spread Yourself Too Thin Here You Don't Have To Do All Forms Of Content And There's An Instagram Influencer That I Follow Called Dain Walker And He's Up To About 135,000 Instagram Followers 


At The Moment And He's Amassed That Following Just By Creating Instagram Carousels And That It Brings In A Tremendous Amount Of Traffic Into His World So As I Said You Don't Need To Spread Yourself Too Thin But Just Pick One Of Those Areas And Go In Hard And Create Some Valuable Content. 




WEBSITE SEO


Digital Marketing Strategies To Build Your Brand



If You Are Going To Take The Time To Write Blog Posts Then You Might As Well Do It Correctly You Might As Well Understand The Mechanics Of Seo And What You Need To Do To Build Seo-friendly Content And That's All About Understanding The Title Tags The H1's H2's 


The Meta Descriptions And The External Linking Interlinking Etc If You Don't Have That Information If You're Not Knowledgeable It Doesn't Take You Much To Get The Information That You Need But The Benefit Here Is That Seo-friendly Content On Your Website Will Raise The Domain Authority Of Your Overall Website


It Will Pushes Your Articles Closer To The Top Of Google So That When Someone Searches For The Information That They Need And You Have An Article Then They Can Find You Through Google And End Up In Your World. 



VIDEO MARKETING





Video Marketing Has A Huge Advantage Because There's Less Competition In The Video World When Compared To The Blog World Because The Barriers For Entry On Video Are Higher You Need To Have More Skills To Create Video 


If You're Going To Put Your Face In Front Of Video Not Everybody Can Do That Now Everybody Does Have A Fear Well Most People Certainly Have A Fear Of The Camera When They First Get In Front Of It But That's A Fear You Can Overcome 


So If You At Least Have The Desire To Create Content Then You Should Start Creating Content Your 30th Video Will Definitely Be Better Than Your First Video And The Added Advantage Here Is That You Can Get Your Personality Across You Can Show That You're Human And You Can Demonstrate Your Expertise. 




LEVERAGE STORIES


Digital Marketing Strategies To Build Your Brand



Now This Is Becoming More And More Important Because Of Our Attitude Towards Push Marketing Today Those Ads That Are Pushing Features And Benefits And Are All About The Sale They Don't Really Compel Us To Take Any Kind Of Action And We're Pretty Irritated By Them We Tend To Scroll Past Them But If You Understand Who Your Audience Is If You Understand Where They've Come From 


Where They're Going To The Journey That They're On Then You Can Tell Stories That Will Resonate With Them And A Perfect Example Of This Would Be To Take A Customer And Shoot A Case Study Shoot A Creative Video Of Them Talking About Their Lives Where They've Come From The Challenges 


That They Were Going Through The Emotions That They Were Going Through And Then The Transition That They Went On And The Success That They Achieved If You're Able To Capture A Creative Video Talking About A Customer Or Shooting A Case Study Then That Will Resonate With Who The Audience Is 


That They Will Feel That They Recognize That Story They Can Relate To That Story And They Will Connect With Your Brand Far More Than An Ad Pushing Features Or Benefits. 




YOUTUBE SEO 

Digital Marketing Strategies To Build Your Brand


 

Your Audience Is On Youtube Because Youtube Is The Second Biggest Search Engine In The World And They Use Youtube For Entertainment But They Also Use Youtube To Find Out What They Need To Know They Have Questions In And Around The Problem That You Solve And They're Going To Youtube To Ask Those Questions Now If You Know The Questions That Your Audience Is Asking And You Know The Answer To Those Questions Then Shoot A Video


Then Understand How Youtube Works Understand The Seo The Descriptions The Keywords That You Need To Use And How You Need To Construct Your Title And If Your Audience Is On There Searching For Your Video You Might Just Turn Up As The First Result Or In The Top Three Results They Might End Up On Your Youtube Video And Then Back At Your Website 


So It's A Great Way To Extend Your Reach And Raise Brand Awareness By Understanding Youtube Understanding The Platform And How To Get Your Videos To The Top Of That Platform. 



LIVE VIDEO




Now This Leverages All The Advantages That Video Has In Being Able To Get Your Personality Across And Making The Content Engaging But The Algorithms Absolutely Love Live Video So Facebook Instagram Youtube They Love Live Video Because The Interactions Are A Lot Greater Because There's Just Something About Live Video And The Feeling That The Other Person On The Other Side Of The Camera Is There In That Moment. 


So This Is A Strategy That's Very Effective At The Moment And If You Can Leverage Live Video You Can Really Use The Algorithms To Extend Your Reach And Grow Your Brand Awareness. 




SOCIAL MEDIA ADVERTISING





Now This Can Be Very Very Effective If You Know What You're Doing And That Caveat Is Very Very Important But They Do Provide The Tools If You Understand And Know Who Your Audience Is 


What They Want What They Desire Who They Follow Then The Tools That These Platforms Provide Specifically Facebook And The Amount Of Targeting That You Can Use On Facebook Is So So Effective And The Cost Is Still Very Very Low Per Click At The Moment 


So It's A Great Platform To Leverage If You Know What You're Doing And As I Said That Is A Very Very Big Caveat Because You Need To Understand The Platform You Need To Understand How It Works And You Need To Understand How Marketing Works And Paid Marketing Works In This Environment 


There Are A Lot Of Business Owners Out There That Think They Just Need To Go On Facebook Ads And They Take With Them Their Two Three Four Five Thousand Dollar Budget And Before They've Learned How The Platform Works That Budget Is Gone 


They Haven't Made Any Sales And They Believe It Doesn't Work So It Is Very Very Powerful If You Know What You're Doing So Take The Time To Understand The Platforms.


 


SEARCH ENGINE MARKETING 


Digital Marketing Strategies To Build Your Brand



Search Engine Marketing Is All About Keywords It's All About Getting Your Ads To The Top Of Google When Somebody Searches For A Particular Keyword Now This Used To Be Cost Effective When These Ads First Came Out And Small Businesses Could Play In This Space At Any Level Really But Today It's Very Different 


The Big Brands Have Moved In There It's Pushed The Cost Up Of These Types Of Ads But There Are Still Keywords That You Can Find That Can Still Be Very Very Effective And Very Cost Effective And The Added Advantage To This Tactic Is The Mindset Of The Customer 


They Are More Likely In Buying Mode Because They're Searching For A Specific Solution And If They Click On Your Ad And Come Into Your World Then You Can Nurture Them Into A Sale. 



AUDIO ADS  


Digital Marketing Strategies To Build Your Brand




Now Audio Ads Are Nothing New Audio Ads Have Been Around Since Radio So They've Been Around For Generations But The Audio Ads That You Can Leverage Today Are Far More Effective Because You're Not Just Picking A Radio Station And Sending Your Ads


Out There To Untargeted People, You Can Leverage The Likes Of Spotify And Target Based On The Podcasts That Your Listeners Are Actually Listening To So If You Know The Podcasts That Your Audience Are Listening To  


You Can Leverage The Platform To Target Your Ads At Those Podcast Listeners Then They Will Be On The Train Or In The Car Or Doing The Dishes Listening To A Message From Your Brand And That Can Bring Them Into Your World. 




RETARGETING


Digital Marketing Strategies To Build Your Brand



If You Are Going To Play In The Paid Ad Space Then Retargeting Is A Great Place To Start Because Retargeting Is All About The Premise That Your Audience Has Digested Some Of Your Content Before They've Watched Some Of Your Videos Or They've Been To Your Website 


In Some Way Shape Or Form They've Shown Some Interest In What You Do And What You Have To Offer So They Are The Perfect People To Put Ads In Front Of So Take The Time To Pixel Your Website So That Facebook Can Gather That Information And Create Those Custom Audiences And Put Those Ads In Front Of Those People  


Chances Are Some Of These People Are Just Looking For The Right Moment In Time And The Add That You Put In Front Of Them Might Be That Time And It Might Push Them Over To Become A Converted Client So Really Understand The Power Of Remarketing And If You Are Going To Start With Paid Advertising It's A Great Place To Start. 




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