[6 STEPS] HOW TO FIND YOUR TARGET MARKET

HOW TO FIND YOUR TARGET AUDIENCE WITH SIX-STEP FRAMEWORK


YOU CAN UNCOVER EXACTLY WHO YOU'RE TRYING TO HELP AND USE THAT DETAIL TO CONNECT WITH THEIR HUMAN INSTINCTS.


Now Why Is It That We Brand Our Businesses Now Someone Could Answer That Question With Something Like To Generate Leads Or To Make Sales But These Results Are A Byproduct Of What We're Actually Trying To Do By Branding Our Businesses?


What We're Trying To Do By Branding Our Businesses Is To Make Connections With Our Audience So We Can Shape How They See And How They Feel About Our Brand.


Now You Can Do Absolutely Everything Right Within Building A Brand From The Strategy And The Communication And The Positioning To The Visual Identity And The User Experience But If You Do Not Have A Crystal Clear Image Of Who Your Audience Is Who You're Trying To Connect With And How They Feel How They Think And How They Act.


How They Make Decisions If You Don't Have That Information Then Anything Else That You Do Within The Development Of The Brand Is Going To Be For Nothing Because It Won't Be Aligned With Who You're Trying To Connect With,


I Want To Show You Six Steps That You Can Use To Find That Target Audience But Before We Dive Into The Nitty-gritty And Get Down Into The Individual Steps I Just Want To Highlight The Fact That We Are At A Hugely Advantageous Position These Days In How Much Information Is Freely Available To Us Out There In The Market Now,


I Know That A Lot Of People When They Start Getting Into Uncovering Who Their Audience Is They Want It Handed To Them On A Silver Platter But If You're Trying To Connect With Your Audience


If You're Trying To Build A Brand Nothing Is Handed To You On A Silver A Platter Building A Brand Is Not Easy You Have To Go Out There And You Have To Find That Information For Yourself And What You're Prepared To Do That Your Competition Is Not Will Benefit You And Your Brand.


So Getting Out There Into The Marketplace And Finding The Information That's Readily Available Online In Terms Of Who Your Audience Is Is An Absolute Must And One Of The Best Places That You Can Go To For This Information Is Social Media Whether Your Audience Is.



In A Group Or They're Following One Of Your Competitors Their InformationIs There Out In The Public Forum Out In The Public Marketplace And All You Have To Do Is Go And Search Of That Information Look At What They're Doing And Look At What They're They're Asking What Is It That They Want From Your Brand From Anybody Within Your Marketplace.


So The Information Is Out There Not Just On Social Media Not Just On Facebook Or Linkedin But Also In Forums As Well The Likes Of Reddit Or Quora This Information Is Out There Your Audience Is Asking Questions All You Need To Do Is Go Out There And Find That Information


So Make Sure You Put Your Hat With Grit On There So You're Getting Out There And You're Doing The Work And You're Not Just Expecting It To Be Handed To You On A Silver Platter.



TARGET AUDIENCE WITH SIX-STEP FRAMEWORK


FIND YOUR TARGET MARKET


STEP NUMBER ONE START WITH A TITLE


So You're Just Categorizing Your Audience At This Point You're Not Getting Into Any Kind Of Detail You Want To Start As Broad As Possible Because From This Point On We're Going To Get More And More Narrow With Every Single Step But You, You Do Want To Start From A Broad Point Of View Just,


So You Have An Overarching Idea Of Who It Is That You're Trying To Target Now This Might Be John The Stylish Professional Age Between 21 And 36 Or It Might Be Mary The Sporty Mom Age Between 32 And 45 So You're Really Just Trying To Put A Title On Who It Is That You're Targeting,


So You Have A Broad Idea And A Broad Point Of View Before We Start To Get More And More Narrow.


STEP NUMBER TWO UNCOVER THE CIRCUMSTANCES


Now The Circumstances Of Your Audience's Lives Are Essentially Their Demographics So Here We're Talking About Their Age Their Gender Their Profession Their Income Are They Married Do They Have Kids


Where Do They Live All Of These Details Will Fill In A Picture Of The Circumstances Of Their Lives And This Is Really Where The Broad Title Of Who Your Audience Is Starts To Come To Life In A Little Bit Of Detail So Get Into As Much Information As You Can About Their Demographics And Uncover Those Circumstances.


STEP NUMBER THREE UNDERSTAND THEIR BEHAVIORS


So Here You Want To Really Get Into The Personality Of This Individual In Step Number Two You're Uncovering Their Circumstances But Step Number Three We're Starting To Get A Little Bit More Human So We're Starting To Uncover Things Like What Magazines They Like To Read.


What News Sources They Listen To What Type Of Music Do They Listen To What Food Do They Like To Eat What Restaurants Do They Like To Go To What Do They Like To Do In Their Spare Time What Sports Do They Watch What Sports Do They Play What Hobbies Do They Have So This Really Starts To Paint In A Picture Of The Personality That They Have The Type Of Person That They Are And The Characteristics That They Have.


STEP NUMBER FOUR IDENTIFY THEIR GOALS


Now Identifying Their Goals Will Give You An Insight Into Their Psyche In Terms Of The Makeup Of The Person So


There Are Two Levels To This Their First Goal Will Be Their Underlying Definitive Goal In Terms Of What Their Purpose Is What Their Life's Purpose Is What Mission They're On What Is It That They Want To Achieve Overall Within Their Lives What Is That Main Goal And Then On A More Contextual Level


What Is It That They're Trying To Achieve Right Now That You're Going To Be Able To Help Them With Within Your Brand In Terms Of The Outcome That You Provide Them So Understanding Their Goals Will Give You A Real Insight Into Their Psyche And Understanding Their Goals On Those Two Different Levels In Terms Of Their Overarching Goals For Their Lives And Then Their Contextual Goals In Terms Of What They're Trying To Achieve Right Now?


STEP NUMBER FIVE UNCOVER THEIR OBSTACLES


So They Are Trying To Achieve Something They Are Trying To Achieve That Goal Their Life's Goal Their Contextual Goal ButWhat Is It That's Standing In The Way Of Those Goals Right Now.


What Obstacles Are They Coming Across What Challenges Are They Coming Across If It Was Easy To Get To Their End Goal They Wouldn't Need Help And They're Probably Going Out In Search Of Help Because They Can't Do It On Their Own If They Can't Do It On Their Own What Is It That They Cannot Do On Their Own What Is Getting Stuck What Is In Their Way And What Is It That They Need Help?



STEP NUMBER SIX REVEAL THEIR EMOTIONS


Now If They Are Trying To Get Somewhere If They Have This Big Goal That They Want To Achieve If They Have This Immediate Goal That They Want To Achieve And Something Is Standing In Their Way And Blocking Their Route To Get There Well Then They're Gonna Have Some Kind Of Emotion Attached To That


Now They'll Have An Emotion Attached To The Goal That They Want To Achieve In Terms How That Will Make Them Feel If They Achieve It And They Also Have Emotions Attached To The Obstacles


That Are Standing In The Way How Do Those Obstacles Make Them Feel And If They Can't Get Rid Of Those Obstacles And Achieve That Goal What Is That Going To Do For Their Lives And How Is That Going To Make Them Feel So Tapping Into Their Emotions


In Terms Of Both Their Goals And Their Challenges Is Really Really Critical



Now Look If You Go Online And Google How To Find Your Audience Or Look It Up On Youtube Even You'll Find A Loft Of Videos And A Lot Of Articles That Will Talk About The Demographics And The Psychographics And They Are Very Important They Are A Very Very Important Starting Point But If You Know The Demographics And You Know Their Psychographics You Still Don't Have Any Real Information That Will Help You To Connect With Your Audience


Because It's Through Their Human Emotions That You're Going To Connect It's Through Understanding What They're Going Through Understanding Those Goals Understanding Those Obstacles And Understanding The Emotion Attached To Both The Goals And The Obstacles


So When You Start To Look At Who Your Audience Is Don't Look For The Demographics And The Psychographics As The End Goal Look For Those That Information As A Starting Point You Want To Go A Lot Deeper Than That You Want To Understand Who Your Audience Is Because When You Have This Information You Are Armed With Really Really Valuable Insights


That You Can Use In Not Only The Development Of Your Brand But You Can Use In The Communication At Every Single Touch Point To Connect And Resonate With Who Your Audience Is And How They're Feeling








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