TOP INTERVIEW QUESTIONS RELATED TO SEO AND THEIR ANSWERS

TOP SEO INTERVIEW QUESTIONS ANSWERS  

Are You Going To Make A Career In The Field Of Search Engine Optimization (Seo)? Are You Preparing For An Interview For Seo Related Jobs? If Yes, Then This Post Is Going To Be Very Useful For You Today.

Today We Will Give You The Top Interview Question Related To Seo And Their Answers. Often Such Questions Are Asked To You Job Interview Related To Seo Expert, Digital Marketing Etc.

TOP INTERVIEW QUESTIONS RELATED TO SEO AND THEIR ANSWERS



SEO INTERVIEW QUESTIONS


1. What is SEO?


SEO's full form is Search Engine Optimization. This is a process by which we can get better traffic through search engines by optimizing our online content. Through SEO techniques, we optimize the content of the web page in such a way that it can rank in the top position on the search engine results page.


2. What is On-page SEO?


On-page SEO is a way of optimizing the pages of a website. In this, we optimize the content, Keyword placement, description, title, URL structure, internal linking, etc. for search engines.


3. What is Off-page SEO?


To improve the website's search engine ranking, the techniques adopted outside the website are called off-page SEO. Such as: making backlinks, social media promotion, guest blogging, etc.


4. What are the types of SEO Techniques?


They are mainly of two types:


  • White Hat SEO Techniques: The methods adopted to improve the ranking on search engines that are following the rules of search engines are called White Hat SEO Techniques.
  • Black Hat SEO Techniques: Such methods improve the ranking of the website, but these techniques are against the search engine's policies and rules called Black Hat SEO.

5. What is Backlink?


When a link to one website is placed on another website, it is called a backlink. It is a method of search engine optimization. If the link to your website is a high authority website, then you will benefit from it in SEO.


6. What is Organic Traffic?


The number of visitors to your website is called traffic. You can bring traffic from many sources. If the traffic is coming from the search engine, then it is called organic traffic.


7. What are the important ranking factors for SEO?


There are many factors to get better ranking in a search engine such as:


  • Quality Content
  • Relevant Keywords
  • Quality Backlinks
  • Mobile-Friendly Layout

8. What is Internal Linking?


When we create a link to the pages of the same site within our website or blog, it is called internal linking.


9. What is External Linking?


When we create a link to another website inside our website, such links are called external links.


10. What are Nofollow Link and Dofollow Link?


We use nofollow and dofollow to tell the search engine whether or not to follow that link.


  • Nofollow - If there is a link on your site that you want Google not to follow and that link does not affect your site's SEO, then you can make it a Nofollow link.
  • Dofollow - This is the opposite of Nofollow, that is, Google follows the Dofollow link and this has an effect on SEO.

When the backlink is created, more attention is focused on creating the do-follow backlink.


11. What is SERP? What is the full form of SERP?


The full form of SERP is "Search Engine Result Page". Whenever we do some search in a search engine, the page with the search result is called SERP. The term is used a lot in the field of SEO.


12. What is the use of Keywords in SEO?


The use of keywords is very important in SEO. Search engines like Google work based on keywords. The words and phrases that are searched on the search engine are called keywords. The keyword is made SEO optimized content according to its popularity and competition.


13. How do Keyword Research?


  1. First, identify the main keyword associated with your topic.
  2. Find out other related keywords related to it.
  3. Find search volume and competition level using keyword research tools like Ahref, Semrush, etc.

14. What is Long Tail and Short Tail Keyword?


Such keywords or sentences that have a length of three or more words are called long-tail keywords.


15. What is Keyword Density?


The percentage of keywords that you have used in your content as compared to the total words is shown by the keyword density. Its formula is something like this: Keyword Density = (Number of Keywords / Total Words in Article) X 100


16. What is Keyword Difficulty?


Keyword difficulty or keyword competition shows how difficult or easy it is to rank on a keyword.


17. How do website SEOs optimize?


To improve the SEO of a website, we have to do many things like:


  • To do keyword research.
  • Writing quality content.
  • Increase the loading speed of the website.
  • create Quality backlinks 
  • To do SEO on-page.
  • Doing off-page SEO etc.

18. What is an Alt Attribute?


This is an attribute of the image tag of HTML which is used to make the image SEO optimized. If we use the keyword in the alt attribute, then it is easy for the search engine to know what the content and image are about.


19. What is Meta Tag? How many types are there?


There are some tags in HTML that give information about the content of the web page to the search engine. Such tags are called meta tags. These tags are only in the source code and do not appear inside the web page.


There are many types of Meta tags such as:


  1. Meta Title
  2. Meta Description
  3. Meta Keywords
  4. Robots Meta Tag

20. What is Meta Description? What is its use in SEO?


Meta Description is a type of HTML tag in which we write information about our content. If we are writing a blog post, then the short description of that post is written under Meta Description. This is very important for SEO. The information written in this section appears on the search engine results page (SERP).


21. What is a Sitemap?


A sitemap is a type of file that contains information about all the pages of your website. It is like a blueprint. Sitemap helps search engines in crawling and indexing web pages.


22. What is Google Bot?


Google Boat is a type of software that keeps collecting information by visiting different websites. It crawls and indexes web pages.


23. What is Domain Authority (DA)?


Domain authority is a type of search engine ranking score created by Moz company. How many chances are there to rank on a search engine. This score ranges from 0 to 100. The higher the site's score, the better its SEO performance. You can go to Moz's website to do a DA check.


24. What is the limit of words in Description and Title Tag?


Google shows the first 50-60 words of the title of a page in SERP and 160 words of meta description, so we should write 50 to 60 words in the title tag and 160 words in the description.


25. What are LSI Keywords?


The full form of LSI is Latent Semantic Indexing. Other keywords and search terms related to your target keywords are called LSI keywords. If you use these keywords within your content, then the search engine has an easy understanding of which topic your content is built on.


26. What is an Anchor Text?


The text on which the hyperlink is created, the text we click on, and goes to another page is called anchor text.


27. What is Google Algorithm?


The Google algorithm is a complex system or program that determines which pages will appear in the SERP and the order of those pages when the user searches a query.


28. What is Google Panda and Penguin Updates?


Panda and Penguin updates are Google's algorithm that improves the ranking of quality pages and negative ranking of spammy websites.


  • Panda Updates: This penalizes low-quality content. It does a negative ranking of content made against Google's guidelines.
  • Penguin Updates: It penalizes websites with bad and spammy backlinks.

29. Where do you check your website traffic?


You can see the traffic of your website in Google Analytics. For this, you will have to link your website to Analytics.


30. What is Crawling and Indexing?


  • Crawling: When search engine bots see all the content of a website, that process is called crawling.
  • Indexing: When the search engine organizes crawled content and stores it in its database, it is called indexing.

31. What does Error 404 Page mean?


Error 404 or 404 Not Found Hypertext Transfer Protocol (HTTP) has a standard response code that states that the browser can communicate with the requested server but the server cannot find the file we want to see.


32. What does 301 Redirect mean?


When a person visits a URL but is sent to another page, it is called redirect. 301 redirect is a type of permanent redirect that tells the search engine that the file has been permanently moved to another location.


33. What are the tools used for SEO?


Although there are many tools some of the most used tools are as follows:


  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • Ahref
  • Semrush
  • Ubersuggest

34. What are the benefits of AMP?


The full form of AMP is Accelerated Mobile Pages. It is an open-source framework created by Google and Twitter using which web pages can be made mobile-friendly and fast loading.


35. What is Google's RankBrain?


Rankbrain is a part of Google's search algorithm. Which tries to understand the intent of the user using machine learning.


36. Does HTTPS use a website for better SEO?


The full form of HTTPS is HyperText Transfer Protocol which is more secure than HTTP. Google prefers secure websites more, so we should always use HTTPS.


37. What is Google Search Central or Webmaster Tool? What does it work for?


Google Search Central or webmaster tool is a platform created by Google for website publishers from where we can see the performance of our website on the search engine. With the help of this tool, we can see which pages of our website are ranked in which position, which keywords are getting traffic.


38. How to remove the bad backlinks of your website?


  • First, identify bad backlinks
  • Make a complete list of such backlinks in a text file
  • Select your website in the to disavow links tool inside the Google search console and upload the file of links.

39. What is CTR?


The full form of CTR is Click Through Rate. CTR tells us what percentage of people who visit our website on search engines reach our website by clicking on the link.


40. What is a Bounce Rate?


The bounce rate shows the percentage of visitors to the website who return by viewing only one page and do not visit any other page of the website.


41. What is the difference between Organic, Pad, and Referral Traffic?


  • Organic Traffic: Free traffic coming from search engines is called organic traffic.
  • Paid Traffic: The traffic that comes through advertisements on search engines is called paid traffic.
  • Referral Traffic: Traffic coming from any website other than a search engine is called referral traffic.

42. What is a featured snippet in Google?


Sometimes Google gives some information at the top of its SERP, it is called a rich snippet. This information is taken from within the web page itself. In this snippet, a short answer, image, page title, etc. of the search question appears.


43. Who is Keyword Stemming?


Keyword stemming is a way that Google can understand the different forms of a keyword. Just like Buy is a word that has different forms of buys, buying, and bought, similarly many words can be used to identify the user's intent.


44. What is Guest Posting?


When we write an article on another blog, it is called guest posting. You can create a backlink for your website by writing a guest post.


45. What is a Mobile Friendly website? Is it necessary for SEO?


A website that is visible on mobile without any hassle is called a mobile-friendly website. This is a very important ranking factor for SEO. For better ranking, your site design must be mobile-friendly.


46. ​​How to increase the loading speed of the website?


  • Compress HTML, CSS and JavaScript
  • Optimize image
  • Use CDN (Content Delivery Network)
  • Reduce redirects
  • Use a good hosting provider

47. What is Cloaking?


Cloaking is a way in which the content shown to the search engine differs from the content displayed on the user's browser. This is the black hat SEO technique which is against the guidelines of Google.


48. What is robot.txt?


Robot.txt is a file where we can tell the search engine which pages to crawl and which pages not to crawl.


49. What is Google Sandbox?


It is believed that ranking a new website in Google is quite difficult because Google uses a filter for new websites that monitor it for a few days and this is called Google's sandbox.


50. What is Social Signal and what is its importance?


Like, shares and other activities on a website's social media are called social signals. This helps in the organic ranking of pages.


51. What is Local SEO?


With SEO, you can rank on the global internet, but if you want to promote your business in your vicinity, then you have to use Local SEO. This is a technique by which you can boost the ranking of your website in a limited area.


52. What is Google My Business?


Google my business is an online platform from where you can manage the online presence of your business. You can put the location of your office in Google Map, show the details of your organization, or shop on Google.


53. What are Google Trends?


Google Trend is a tool through which you can find out which keywords are trending Google money, that is, which terms are being searched the most.


54. What is a Domain Name?


The address of a website is called the domain name, which we enter into the URL bar of the browser and access the website.


55. What is web hosting?


Web hosting or website hosting is a service in which the hosting provider provides you with features that allow you to store the content of your website on the server and display it on the Internet.

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