What is a backlink | why is it important for SEO?

One of the most commonly used words in this world of search engine optimization (SEO) is "backlink". Many bloggers have recently started a blog or a website of their own, and often struggle to understand what the term "backlink" means on Google.

Today we will talk about what is backlink, how much it is important for search engine optimization (SEO), and how to achieve it.


What are backlinks

Backlinks are a type of link that a website gets from another website. Backlinks have a major impact on the prominence of the website in search engine results, which is why backlinks are considered very useful for improving the SEO ranking of the website.

Search Engine calculates their ranking using several factors to show results. But no one knows how much search engines value backlinks when listing results. Although we all know that backlinks are very important.

Backlinks must be natural, this means that Artificial methods should not be used to create Backlinks of your own website, the link must be Relevant, the quality of the link is more important. Whatever you make the link, take special care that it is a Have good Domain Authority.

Example: A website belongs to A restaurant and the website gets a backlink from B which is a food review blog or website. This is a valuable, natural, and Relevant backlink that website A has received.

You must have understood the importance of backlinks, seeing this importance, people get wrong backlinks for their website or blog nowadays like buying backlinks, selling backlinks, changing backlinks from one another, etc. Many of these There are ways that Search Engine does not like, due to which their website is disabled and penalized.


Link Juice:

When a web page links to a post you have written or to the HomePage of your website, that is, it passes that link "Link Juice". This link juice helps in ranking that post, along with it, also improves the Domain Authority. If you do not want your link to be passed through the link Juce, you can stop it by using the No-Follow tag in it.

No-Follow Links:

When a website links to another website, but the link has a No-Follow tag, the link does not pass the link to that link. No-follow links are not useful about page rankings because they do not contribute anything. People use these No-Follow tags only when they want that their website is linked to another site but they do not know the Search Engine, on some sites Webmasters use the No-Follow tag when they are on an Un-relevant site. Let's link to

Do-Follow Link:

All the links you have added to any blog post and website are Do-Follow links unless they are No-Follows unless they include the No-Follow tag, Do-Follow links are included in your blog. And are useful in every way for the website, these links are passed through Link Juice.

Linking Root Domains:

It presents the number of backlinks coming to your blog or website from a specific domain, if your blog and website are linked to a site 10 times, then only one link on it is considered to be a link to the Root Domain. Huh.

Internal Links: Many links of the same blog and website that link to any other page of the same blog and website are called InterLinking or Internal Links.

Low-Quality Links:

Low-Quality Links are those links that come from a bad blog and website to your blog or website such as spam sites, automated sites, harvested sites, or porn sites, etc. These links reduce the ranking of your blog and website rather than improving their rankings.

Anchor Text:

The text we use for hyperlinks is called "Anchor Text". Anchor Text backlink is very good when you are trying to rank a keyword.

What are the benefits of backlinks in SEO

Before we talk about the benefits of backlinks, you also need to know that there have been many changes in the subject of backlinks in the last few years.

A few years ago Low-Quality Backlinks also helped the site's ranking, but since Google introduced its "Penguin algorithm", the entire landscape of Backlinking has changed, which backlinks Low-Quality ever He used to help in ranking, now he also does damage.

Now it is very important that your blog and website have links to the High Domain Authority and all those links should be relevant, for example, suppose you have a "clothing" site and you are linking to the site of "Gaming" This link will not be of any use, you have to take special care while creating the link that whatever link you get, all of them should be on the same Niche, there should be a Relevant link.

Improves Organic Ranking

Backlinks are very helpful in getting your site a good search engine ranking. To understand this, we will take a Keyword and look it up on Ahrefs' Keywords Explorer, in the below shown SERP overview photo you can see that most high-ranking pages have a lot of backlinks

Note: SERP stands for Search Engine Result Page.

If your articles are getting links from other websites or blogs, then your articles will naturally start to rank higher in Search Engine, if it is not, then you need to create them. It is important to have backlinks on your post as well as on the homepage

Referral traffic

One of the biggest advantages of backlinks is that they help in getting referral traffic, a person who is reading an article on another blog and on that they see a link to your post and to get more information from that link Come to the article on your website.

When someone comes to your site to read your article and gets a relevant article, it stays on your site for a long time, increasing user engagement and decreasing the Bounce Rate.

How to get backlinks?

Now you will understand what is the meaning of the word "backlink", because it is related to SEO and how much importance it has in SEO, they have also come to know, now we will know how to get backlinks.

One important thing that you have to keep in mind about backlinks is that the number of backlinks does not matter, rather the quality of the backlinks matters. It is better to create a High-Quality backlink than to make 10 fewer good backlinks.

These are some ways by which you can get Quality Backlinks.

  • Write a good article
  • Start writing guest post
  • Submit your blog and site to web directories
  • Comment on another blog

Write a good article

If you want people to link to your article, then you have to give them a reason, why do all the people link to your article, and the best reason is a good article.

If your article is helpful for others, then people will be happy to join it, and they will like to join it.

We have shared some tips with you for how you can write a good article.

  • Many people read the article so that they can get a solution to their problem through that article, make sure that you clarify the exact problem and teach them how to fix it.
  • Make your article easy to read and simple, write it in short, simple sentences, make the article good by adding formatting, headings, images, and other multimedia.

Start writing guest post

A guest post is a strategy in which you write posts for other people's blogs instead of your blog. When you write a post for someone else, the owner of that blog usually gets 1-2 Do-Follows on your site within the post. The link will be allowed to be returned, which will increase the ranking of your blog as well as your Domain Authority, people will also know about your blog, and if people like your article, then surely they will be on your blog. Will come.

The biggest challenge that comes is how we find those blogs and websites that publish our Guest Post easily on our site, for this you should see those blogs and websites which have already given Guest Post to their blog. But you have published. These sites usually have a page for contributors such as "Write for us" or "Contribute".

To find out, you have to go to Google Search Engine by writing a guest post with your Keyword and see it, you will see many AC sites that accept guest posts.

You should search for some AC sites that have already published that topic on their blog, such blogs would like to accept your article as soon as possible, because they have already written about this topic, for this you can also say "Ahrefs' Content You can use Explorer "and find out which site is right for your article.

Submit your blog and site to web directories

Getting Baclinks by submitting your blog and website in web directories is a very easy way, but nowadays this method is not very popular these days because it is not easy to find a "legal web directory". You should avoid web directories that ask you to create a backlink to your website to bring your website to your directories.

If you are still using any automatic direct submission strategy, stop doing so immediately. Automatic Website submission will display your blog as spam, and this can cost you dearly in case of completely removing your blog from your Domain Authority or Search Engine.

Comment on other websites and blogs

Commenting on a blog and website and getting backlinks from it, is the most used method in today's time, in which Blogger looks for some blogs and websites which are related to High Domain Authority as well as their Niche.

The biggest Mushkil who comes to know how to find such websites and blogs that are of High Authority with Do-follow Backlinks on which you can get backlink by commenting, you can also know from "Ahrefs' tool". Can do

What did you learn about backlinks today?

I hope this article will help you understand the basics of what backlinks are important in SEO, and why you should start working on getting backlinks for your blog.

Are you currently working on getting backlinks for your blog? Tell us your experiences in the Comment box below. If you are working on getting backlinks for your blog and you want any kind of help from us, then you can comment us and ask,

How did you like this post, tell us by writing a comment so that we too have a chance to learn something from your ideas and improve something.

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I am an engineer by profession but being a blogger is my old day's dream to create my site for those who are more curious about my birthplace than I am coming from (India). the current city lives in Navi Mumbai, India

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