What Is White Hat SEO? Best Techniques in White Hat Seo


So if you too like to improve the rank of your blog like other bloggers and want to increase your domain authority, then you need to know about the White Hat SEO technique.


Note: Tips are applied for both WordPress and Blogspot users.


What Is Seo?

Seo Has Full Form ( Search Engine Optimization). This Is A Process In Which You Have To Insert Everything Like Focus Keywords, Tags, Titles, Images, Keyphrases Right Into Your Blog Article By Following The Search Engine Rules And Regulations.

When Blogging, If You Insert The Keywords And Headings Higher Than The Limit Without Knowing The Seo, Or If You Do Not Place The Keywords In The Right Place, Then Google Crawler Will Confuse Your Post As A Black Hat Seo  By Downgrading Your Ranking From The Search Results. Can.

To Avoid Penalty, You Have To Understand White Hat Seo Properly So That You Do Not Make Any Mistake While Writing The Post And Insert The Keyword In The Right Place In Your Article.

Seo Is Directly Related To The Google Search Engine, Because It Decides Which Post To Bring To The First Position And Which Page To Rank Down From The Search Result. If You Follow The Search Engine's Rules Properly And Do Seo In Your Article, Then Soon Your Post Starts Appearing On The Search Results.

If You Understand The Google Search Engine Well In White Hat Seo Techniques, Then Your Article Comes To The First Position By Following The Guidelines Of Google, But If You Make A Mistake Or Use Black Hat Seo In A Short Cut Way, So It Has A Bad Effect On Your Blog's Domain Authority As Well As Your Blog Rank.

The Method Followed In Black Hat Does Not Follow Any Rules Of Google Policies, So You Should Know About The Differences Between Black Hat And White Hat, So That You Do Not Get Disappointed By Mistake In The Beginning...

Top Rank, The Blog, First Of All, You Should Know About The Search Engine How It Works, Along With Seo And Their Factors So That You Can Understand Seo Better And Earn Your Name By Going Ahead In The Blogging Field.

So, Friends, Without Losing Time, We First Understand The Difference Of These Two Factories And Know What Happens In White Hat Seo And Black Hat Seo In The End? After This, We Will Also Know About The Best Tips Of What Is White Hat Seo And How To Do It, But First We Understand Its Difference.


Both White Hat SEO and Black Hat SEO are SEO techniques in which one improves the ranking of your blog and the other covers the blog ranking below the search results.

White Hat SEO -

White Hat SEO is a technique in which the guidelines of the search engine or the rules of their search program are followed. Here the legal step of the article is done by understanding how the search engine works.

In easy language, you have to publish your post by trusting Google by SEOing the article properly.

Black Hat SEO -

On the other hand, Black Hat SEO is a technique that is completely opposite. By understanding SEO here, bypass the google page ranking algorithm, due to which your article gets ranked in a very short time by vilifying the search engine policies.

In both of these techniques, your articles appear at the top of the search result, but the only difference is that in one, they use SEO correctly and in the other, they misuse SEO by countering Google's search program.

What is White Hat SEO

In this technique, you have to adopt a straightforward method in which by doing keyword research on each article properly, understanding the SEO of other articles, and applying them to the right place in your article.

You will be surprised to know that more popular or famous blogs follow this technique and by applying On-Page SEO in the article, they bring their blog ranking to the top.

If you also want to go ahead and become a famous blogger, then you also have to adopt this technique. Because the more you put effort into it, the sooner you will get success.

In White Hat SEO, as much as the audience is targeted, the search engine is also targeted. In this, more importance is given to organic traffic.

By using this technique, you can run your blog for a long time and make your own identity on the Internet.

However, in White Hat SEO, it takes a long time to get the results, some 1 year, some 2 years, some 3 years, and no timeline, as in 1 month you will start getting good views. . The only good thing in this is that if you work hard, put in a lot of efforts, then you will get success at some time and your blog will not do any harm by doing such SEO.

Therefore, give full 100% effort to every article and publish it so that you can easily Dominate any already famous blog.


After knowing what is the White Hat technique, now I will tell you about the best strategies of how to do it, after which you will also be able to rank your blog easily on Google search.

1. Write High-Quality Articles

Before coming to this blog, you must have read that Content is King, Content is King. So even here I will not lie, why according to me, content really matters in your blog and because of this, it is called King.

The first thing you have to do in this technique is to deliver your quality content to the people.

Because you have to understand here that through your article here you are passing the information to the people and if they did not like that information, or if you bore them in the beginning then they will go to other blogs. Therefore, you have to make the article more informative and user-friendly so that any person reading it can easily understand the article you have written and they do not feel it while reading it, they do not have any helpful information in it.

Apart from this, if the language of your article is not understood by the front and there is a lot of MISTAKE in it, no matter how much SEO you do, your post can never be ranked. Why content has a direct impact on the traffic of your blog and because of that your bounce rate also increases, due to which the posts of rank, as well as the rest of the articles, are down.

Quality Articles Tips:

  • Try to write more in any article, but also make sure that the reader is not bored.
  • Divide articles into short paragraphs.
  • Highlight important words or sentences
  • Use Heading Tags Correctly
  • Place the hyperlinks in the right place so that traffic will also come to the other article.

2.  Keyword Placement in Article 

In any topic on which you are writing an article, you will have to insert keywords in the right place with the correct frequency, only then your article will be able to rank on those keywords.

If your article is 1000 words, then you will have to use that keyword 20 times.

Keyword Insertion Tips:

For example, if your keyword is White Hat SEO,

  • Add White Hat SEO Keyword to Title
  • Then insert it in the first paragraph as well.
  • You have to add it in the lower description and also in the headings (H1, H2, etc).
  • Do not use the keyword in all headings (Only 2-3 main headings)
  • In more than 50% of the description, the keyword has to be inserted correctly.
  • For this, check the density given above and then check the length of the article in the Word Counter tool and then apply it in the formula.
  • For this, you can see this article of mine as an example.

3. Page Load Time

No matter how well you have written your article and put all the things in the right place in it if your page (website page) is not loaded in a few seconds, then the reader goes to another website and due to this your domain But the trust of the people also starts decreasing. Because they feel that this blog is not loaded properly, thinking about why to waste time on this website, they go to another website and read the information.

This reduces traffic, in addition to which the ranking of your article also goes down. So if you are using WordPress or any other platform then take care of this thing.

Tips to reduce load time:

  • Host a website at a good web hosting company
  • Also, do image optimization in the article (you can use tinypng.com for image compression).
  • Use Cache plugin (Personally recommended WP Rocket )
  • If you are using Blogger, then there is no need for a cache plugin, Google automatically does it.
  • Always check load time in GTmetrix and also fix errors.
  • For image optimization, I will recommend you the WP Smush plugin

4. Page Title

You must have felt that if I write the title with my mind, then it will work so that if it starts catching more eye then brother it does not happen. Because while doing SEO, you have to take care of the eye-catching title as well as the keywords.

So try to make your title look good with your main keyword so that the search person will find the title attractive and should like to read the article and click on your own page link in the search result.

Page Title Tips:

  • Always put keywords in the first position
  • Length should not exceed 55 words
  • Don't confuse reading the title, always keep it simple and sweet.
  • Learn how to do it from other blogs

5. Meta Description

The importance of the title in the article is as important as the meta description that appears in the search results. If you are using Yoast SEO in WordPress, then your meta description gets automatically added, but on platforms like Blogger, you have to manually insert it.

Meta describes the length of the description in SEO, so do not write it as long as a long paragraph.

Apart from this, what will happen inside your article should be found by your exact summary so that they click on the link of your article.

Meta Description Tips:

  • Use keywords in the meta description
  • Description length should not exceed 155–160 words. (Can use Word counter tool)
  • It is important to have a meta description engaging and eye-catching.

6. Images and Alt tag

While writing a blog, it is also necessary to add and SEO the image, so always insert an image in the article so that your article and user-friendly look.

Images have also become part of SEO due to new updates from Google. For this, you will have to give title and alt tags in the featured image or whatever image you have inserted, in which you will also have to use the keyword.

On reading this, you must understand how important keywords are for ranking.

Being an image, the Google crawler scans your article from the alt tag of the image to better understand the topic of your article and analyze it and get your page ranked on that keyword.

Images and Alt tag Tips:

  • Compress the image before inserting it
  • The option of placing alt and title tags in the image is available in both Blogger and WordPress, so do not skip putting these tags in error.
  • Don't forget to insert your keyword in the alt tag.
  • Suppose you have 10 images, then do not use keywords in all, otherwise, it will be called Black Hat SEO, for this, you can keep a ratio of 50% in it.

7. Length of Article

Along with the quality article, you also have to increase the length of the article. So try to write more than 1000 words in the article and also keep in mind that you do not have to add anything that makes the reader bored. Meaning that while writing, do not go astray while staying in the same flow. Because its direct effect is seen in the article as well.

Length of Article Tips:

  • Whatever you want to write, always remember that you do not have to compromise in length.
  • Always try to write more than 1000 words
  • Increasing the length does not mean that you will add any other topic in your main article. So take special care of this matter.
  • While blogging, bring your Ego in the middle because you will say that I will show everyone how to increase the rank even if you write less. So there is no doubt that your post will come in the rank, but I will not guarantee that you will get traffic and success in it.

8. Build Do-follow and No-follow Backlinks

These are backlinks that go from your website to another website or from another website to your website.

Due to taking backlinks from the quality website, traffic comes to your blog, along with it, the authority of your domain also increases, due to which your articles quickly start ranking on Google.

Do-follow- Any blogger is always behind the increase of do-follow backlinks because if a link is coming to your website from another website and that website is better than your website, its ranking is also better than search. The engine gives this type of link value. Meaning that the more quality backlinks you have, the better the benefit you will get.

No-follow- This kind of backlink does not affect your website so much, why it is no-follow and because of this the crawler skips this link while scanning other websites and it does not give any value to your blog. Wish to meet you. This means that such backlinks only serve to increase traffic.

Do-follow and No-follow Backlinks Tips:

  1. Try to take backlinks only from websites with quality and high ranking.
  2. While writing the article, insert at least one external link inside the post and keep it do-follow only.
  3. You can take the help of medium or article submission websites to get do-follow backlinks.

9. Focus Mobile First

While writing a blog, you have to make your article mobile-friendly. Because targeted users can be from anywhere and if you keep a desktop-friendly theme so that your articles will look good only on the desktop, then it can have a direct impact on your earnings. So before making a blog take care of these things as well.

And now it is not the same as before, now more traffic of Google's search is going mobile-first and then later on desktop. So if you do not have a mobile-friendly page, you can probably lose your ranking on SERPs (search result page).

Mobile-Friendly Tips:

  • Use premium theme only
  • After writing the article, you must check it on your mobile.
  • Keep the color combination user readable.
  • Whichever platform you are using, first understand all the features of that platform and then make a blog so that you do not think later about why you chose it.
  • Do not change the theme or template again and again.

10. Link Building

Internal linking is key to success...

This is a strategy in which we have to place the links of other articles related to it in each article so that the views of your targeted page, as well as the rest of the pages, will be increased.

Generally speaking, link building in one page is called link building in SEO language.

Such links are internal links and only your website benefits from them.

Link Building Tips:

  • While doing internal linking, add the relevant article link only.
  • Such links are do-follow as they link only to the pages of your website

I hope you have gone through the best tips of what is the White Hat technique and how to do it.

Here I have added all those important points by which you can SEO your blog.

If you too follow these SEO techniques, then you too can bring your blog in rank in a short time like me.

If you liked this article, then share it with your friends and if you are connected to social media, then also give this blogging White Hat SEO technique to the rest of the people so that everyone can become successful by going ahead in their blogging career.


I am an engineer by profession but being a blogger is my old day's dream to create my site for those who are more curious about my birthplace than I am coming from (India). the current city lives in Navi Mumbai, India

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