WHAT IS TECHNICAL SEO: 16 IMPORTANT COMPONENTS

TECHNICAL SEO AND 16 IMPORTANT COMPONENTS

What Is Technical Seo And How To Do It? Are You Well Aware Of This? While Doing Seo, We Only Pay Attention To On Page And Off Page Seo, But A Technical Seo Is Also Very Important In Seo. Which Is Not Noticed By Any Blogger.

If You Have Written The Content Very Well And Have Created A Lot Of Backlinks For It, But Even If Your Index And Rank Are Not Happening, Then Understand That There Is Some Technical Problem In It Which You Have To Fix. But How To Do Technical Seo. Do You Know This? If Not Then This Article Is Going To Be Very Important For You.


In This Blog Post, I Am Going To Tell What Is Technical Seo And What Are The Important Things That Come In It, Which Is Very Important For You To Understand, So That If Your Article Does Not Rank Even After Doing On Page Seo And Off Page Seo, Then You Can Check It. Can Do


This Article Is Going To Be Very Interesting, So Do Not Miss Any Point. Let Us First Understand What Is Technical Seo.


TECHNICAL SEO

WHAT IS TECHNICAL SEO


Technical Seo Is Completely Different From Off Page Seo, On-Page Seo, And Local Seo. The Structure Of Your Website Is Analyzed In Technical Seo. Technical Seo Also Plays A Very Important Role In Seo. It Is Not So Possible To Run Your Website Without Doing Technical Seo.


In Technical Seo, You Have To Optimize Your Website For Crawling, Indexing, And Rendering So That Google Does Not Have Any Problem In Ranking Your Blog Post. In Other Words, In Technical Seo, All The Technical Things Related To Your Website Come Which You Have To Fix.


According To Neil Patel, Founder Of Ubersuggest, All That Work Is Done To Strengthen The Technical Foundation Of Any Website Apart From The Content, That Comes Within Technical Seo.


In Short, I Want To Say That Everything That You Do To Improve The Technical Things Of Your Website Apart From Your Content Is Technical Seo.


So Let's Understand Why You Need To Take Information About Technical Seo.


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WHY TECHNICAL SEO IS IMPORTANT


Have You Solved Any Math Question Without Using Formula? Have You Ever Given An Exam By Leaving A Chapter In Your Book? No, It Becomes A Matter Of Great Danger To Do Anything Without Understanding It As Complete. That Is Why Without Understanding Technical Seo, Just On Page And Off Page Seo To Understand That Your Work Is Complete, It Is Wrong.


Let's Assume That You Have Done On Page Seo And Off Page Seo Of Your Website, But If There Is Any Problem With Crawling And Indexing Of Your Post, Will Your Blog Post Rank In Google? No, You Have To First Understand That Due To Which Technical Problem Your Blog Post Is Not Ranking On Google. Technical Seo Also Helps In Local Seo.


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That Is Why It Is Very Important For You To Have Knowledge Of Technical Seo, So Let's Understand How You Can Improve The Technical Seo Of Your Website.


HOW TO IMPROVE THE TECHNICAL SEO OF YOUR WEBSITE: 16 IMPORTANT COMPONENTS


Do You Want To Improve The Technical Seo Of Your Website? If Yes, Then You Need to Understand These 15 Important Components. Because In Technical Seo, All The Things Come Here Which You Can Understand And Fix In Your Website.


1. What are domains


The name on which your website is registered is called domain. Like deepawaliseotips.Com is the domain of my website. A domain name is an address with the help of which internet users access your website.


There are countless domain names available on the internet for which you can use any extension.In,Xyz,Club, .Edu, Store, .Net, and many more. .Com that you must be familiar with.


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You should purchase the domain name according to the content of your website so that people can know about your website. I know how you will say why I named my website akashtimes.Com/ that's why I didn't know much about it at that time.


2. What is web hosting


When a website provider hosts all the data of a website on a server so that every person visiting that server can see that data, then it is called web hosting.


This data is shown on that server through some codes but it is stored in a hard drive itself. You can also host your website on your own computer.


The website server also has a limit that depends on the size and traffic of your website. You can choose shared, VPS, managed, reseller, any of these hosting as per your need. If you are thinking of starting one of your websites then start with shared hosting because it is very cheap.


3. What is server location


The location from where your website is hosted and all the data of your website is saved, that place is called server location. It can happen anywhere in the whole world whether we or India.


To load the website quickly, you should choose the same place where the audience you are targeting. Because it makes a big difference in the website ranking. For example, if you are targeting our audience, then the number of your website keeps the server location in New York, and if India then sets the server location in Asia.


4. What is page speed


Any website a specific webpage to load time, as well as the page speed, says | these mostly take the same understanding of the blogger's website speed and page speed is two different single-handedly | page speed your a single webpage the website's load time of whereas website speed is the load time of your entire website.


This is the most important part of technical SEO, that's why after publishing the article, you must do a speed test of the webpage. For this, you can use google's page speed test platform.


5. What is Website Design and Structure


The design that you have chosen for your website and visible to your visitors is called website design. Which works to enhance your user experience. The better the design or structure of your website, the more the reader enjoys reading the content. What is seen in today's time sells.


But keep in mind that doesn't import any such design which is too heavy otherwise it will increase the load time of your website and Google will not rank your website.


Note: Keep one thing in mind that for at least 6 months, do not pay attention to the design and structure at all, just pay attention to the speed of your website, after that gradually make changes in the design of your website.


6. What is SSL Certificate


SSL certificate is also called TLS certificate which moves your website from HTTP to HTTPS which connects the data present on your website's server to the internet in SSL/TSL encryption mode. The public key to decrypt this encrypted information is installed on your website.


That is why when the reader comes to your website, he understands all the information. Google has brought this function to secure the information of the reader. When you install an SSL certificate on your website only then your website will rank on top in Google.


7. What is Website Errors


When you access a page of a website, you see a code of 3 digits, then that page itself is called Error Page. This is due to your fault or any technical problem with the server. You have to fix it or else it makes a big difference in the search ranking of your website.


401, 403, 404, 500, 502, 503, 504 These are the codes of some important error pages, if you see this while accessing any page of your website, then it has to be fixed quickly. Play an important role, due to which there is also a problem in the reader experience.


8. What is URL Structure


URL structure is a complete structure of the domain of your website, in which the protocol is first followed by the name of your website, followed by the extension, and lastly the path of the webpage. While defining the URL structure of your website, no date or year should be taken in it, otherwise, the webpage stops ranking in Google search results for some time.


9. What is Broken Links


When the owner of a website deletes a blog post published on his website but some other website has added a link to that post in its content, then when a reader clicks on that link, he/she will get [404 Not Found There is an error shows of Error or Page Not Found which is called Broken Link.


If you find any such broken link on your website, then it should be removed, otherwise, it makes a big difference to the ranking of your website. To check this, you can use Ahrefs free broken link checker tool. Which gives you information about broken links related to every web page of your website.


10. What is AMP


AMP is a free HTML framework launched by Google which has been brought for mobile users only. The full name of AMP is Accelerated Mobile Pages. In which you have to set up your website for mobile users. So that it can load fast on mobile. But if you open your website on desktop then it looks the same but on mobile, it looks a little different.


Because this plugin bypasses the heavy codes from your website, which increases the speed of the website on mobile.


As you know the majority of people use the internet on mobile-only, so that is why you should also install AMP on your website so that the user experience on your website is good.


11. What is Crawling & Indexing


Crawling and Indexing are two different things but they are related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Google bots analyze the content of your webpage, it is called crawling and when it can show in Google's search results pages then it is called Indexing.


So now you know what Crawling & Indexing is. Now suppose that you wrote an article, to get it indexed in Google, you must first submit it to Google Console so that Google can rank your blog post.


12. What is Robot.txt


Robot.txt is a text file that tells Search Engine Bots which webpages of your website to crawl and index and which are not. This is a part of REP i.e. Robot Exclusion Protocol, with the help of which bots access the webpage of your website.


In this Robot.txt file, you allow bots to access your website and also tell which parts of your website they can access. For your website, you can easily access your website with the help of Sureoak. For this, you can create a Robot.txt file which you have to put in the root folder of your website.


13. What is XML Sitemap


XML Sitemap is a list of the pages of your website that you have to rank on Google. Do you think that Google bots open your website and then crawl? No, Google bots directly go to the Sitemap of your website and from there then go to that webpage and analyze it.


It helps both your website and Google so that Google can quickly crawl and index your website and your article gets ranked on Google quickly. You can use any online tool or plugin to create a sitemap for your website. can do.


But keep in mind that after creating a Sitemap, you have to submit it to Google Console. So that Google can reach the structure and link of your website.


14. What is Google Search Console


60 to 70% of the work of Technical SEO is related to Google Search Console, in which you get information about all the technical things related to your website. That is why you need to understand Google Search Console well. Many matrices are shown in this and it is different from Google Analytics. I have seen that some bloggers consider Google Analytics and Google Search Console as the same.


But Google Webmaster and Google Search Console are the same, earlier all technical things were shown in Google Webmaster itself, but Google removed it and presented a new platform and named it Google Search Console. That is why you have to connect your website with Search Console so that Google can analyze your website.


15. What is Canonical URL


Canonical URL is related to technical SEO which shows duplicate content on your or another website. This does not have any relation to the reader, it is done just for Google so that Google can understand which article to rank. As you know that Google ranks only original and fresh content, but sometimes it also happens that you have to put the same content on two websites or two URLs, due to which Google has trouble understanding which content it is. Rank and which do not.


When you open a product on Amazon, you must have noticed that there are many color, shape, and sizes options, all of which have a different URL. But the product is the same, so how will you Google know which page to rank? That's why everyone except the main page is given the Canonical URL. You get this option in Yoast Plugin.


16. What is CDN


A content Delivery System (CDN) is a group of your servers that quickly loads all the assets of your website and also protects your website from cyber-attacks. You must be thinking that why I have taken CDN in technical SEO while it has nothing to do with SEO.


Wrong, I know the importance of CDN and I understand that the security of your website is also a part of SEO. Because till now, my website Deepawali.co.in has been cyber-attracted thousands of times in which I have uploaded my website. Saved with the help of CDN and some more plugins. Because if the website is gone, everything is gone, that's why you also connect to CDN on your website. CDN is absolutely free, which you can connect with your website with the help of Google Cloudflare.

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AKASH TIMES

I AM AN ENGINEER BY PROFESSION BUT BLOGGER IS MY OLD DAYS DREAM TO CREATE MY OWN SITE FOR THOSE WHO ARE CURIOUS ABOUT MY BIRTHPLACE THEN I AM COMING FROM (INDIA). THE CURRENT CITY LIVES IN NAVI MUMBAI, INDIA

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