WHAT IS SEARCH INTENT: A COMPLETE GUIDE FOR BEGINNERS

SEARCH INTENT: A COMPLETE GUIDE

Most of the new bloggers are such that they choose a niche for their content. But they do not understand the intent of their user and keep on writing posts according to their own. Due to which his blog is not able to rank on Google's SERPs. 

If you want your blog users to like and rank. So for that, you have to first understand Search Intent. In this article What is Search Intent: A Complete Guide For Beginners, I will give you all the information related to it. 


According to the Backlinko.com website, there are 3.5 billion searches per day on Google. And out of which, 86,000 searches are done every second. So you can get an idea from this how much users use Google. And looking at this result, you have to note that the users who are searching on the queries search engine want to know exactly what they want. You have to write your content by understanding the intent of the users. 


 Those bloggers understand the search intent very well. Their website starts ranking on the first page of SERPs. If you also want your website to start ranking on the first page of SERPs, then you read this article of mine till the end. 


In this article, I will give you complete information related to Search Intent like what is Search Intent, what are the types of Search Intent, how to optimize Search Intent for Content, why Search Intent is important, etc.


SEARCH INTENT

WHAT IS SEARCH INTENT?


Search intent is also called user intent or audience intent. The query which is searched by the searcher on the search engine is called search intent. Search Intent represents the searcher's search and tries to complete it. 


In simple words, when a searcher types a query on the search engine, what is the intent of that query? It may be that he wants to know about a person, thing, a specific place, or else he wants to know about the pricing of an item, anything can be possible. 


Many new bloggers are left behind in the world of blogging because of not understanding what the search intent is. Friends, I would like to tell you that it is not so difficult to understand the search intent. To understand Search Intent, you have to do research first. In this, you can take the help of a keyword research tool or question hub. 


Let me explain to you the search intent through an example. Suppose you are a searcher and you type jewelry (only jewelry) on the search engine, then what do you think Google will give according to your word? Maybe you want to know the pricing of jewelry or you want to know about the jewelry shops near you or want to know about images, designs.


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Similarly, many searchers also do the same, and as you already know that Google has advanced its algorithm a lot. So you can understand the search intent with the help of a search engine. In this, you can find out how many meanings a word can have and on which topic you can write your content.


WHAT ARE THE TYPES OF SEARCH INTENT?


Now You Have Learned That Search Intent Kya Hota Hai Now Let Me Tell You How Many Types Of Search Intent Are There. Before That, I Would Like To Ask You That Do You Know How Seo Works? Perhaps Many Bloggers Know The Answer To This Question Of Mine, But For Those Bloggers Who Do Not Know, Let Me Tell That Seo Works On 2 Concept, First Is Query, And The Second Is Content. 


Based on This, The Search Intent Has Been Divided Into 4 Parts. Which Is Like This:


  1. Informational Intent
  2. Navigational Intent
  3. Transactional Intent
  4. Commercial Investigation

1. Informational Intent


Informational Intent, Which Comes First In Search Intent, Is Informational Intent. Searchers Keep Doing A Lot Of Searches To Get Most Of The Internet Information. Like Information About Seo, Information About Weather, Information Related To Studies Etc. 


You Must Know Very Well How Smart Google's Algorithms Have Become. That's Why Now Google Recognizes The Intent Of Its Searchers Well And Gives Answers Accordingly. For Example, If You Type "Tomato Chutney" On Google's Search Engine, Then Google Will Show You The Results Related To Tomato Chutney And Not The History Of Tomato. 


Apart From This, Google Explains What Its User Has Come To Know Exactly. The Searches People Do In Informational Intent Can Also Be A Specific Question Or A Certain Topic. Anything Is Possible. That's Why Google Understands All Of Them And Gives The Exact Answer.  


2. Navigational Intent


Navigational Intent Comes At Number Two In Search Intent. In Which Navigation Means Navigation. In Navigational Intent, Google Understands The Intent Of The Searchers And Reaches Them, Their Destination. In This, Searches Search To Go To A Website. Like Facebook 


Google Easily Reaches The Searchers Who Want To Go To Facebook. Apart From This, Google Helps A Lot To Login To Branded Websites Like Spotify And Access Many Other Types Of Websites. 


3. Transactional Intent


The Third Intent Of Search Intent Is Called Transactional Intent. By The Name Of Transactional Intent Itself, You Must Be Knowing That People Search For The Intention Of Doing Transactions In It. As You Know, In 2021, Most Of The Work Is Now Done Online, Whether It Is Banking Work, Grocery Work, Or Shopping. All This Is Being Done Online Only. 


In This, When Searchers Search For Any Goods, They Use Words Like "Price" Or "Sale" With That Item. Using These Specific Words Makes It Easier For Google To Understand Their Intent. By Doing This, Google Shows Them The Results According To The Searchers. 


Suppose You Search for Black Shoes Then Google Will Show You All The Models Related To Black Shoes And That Too With Price. Along With This, Google Will Also Show You The Names Of Websites Related To These Items. Like Amazon, Flipkart, Myntra Etc. 


4. Commercial Investigation


Commercial Investigation Comes Last From Search Intent. You Can Also Call Commercial Investigation As Commercial Intent. It's Informational And Transactional Searches Mixup Is | Meaning Searchers Want To Shop In It, But They Also Want To Get The Right Information About The Products. They Want That They Get Accurate Answers Through Websites On Google. 


For This, He Searches Those Websites, He Gives Reviews Of The Products. Like What Are The Top 10 Best Laptops Or What Are The Best Free WordPress Themes Or Market New Phone, What Is Its Pricing Etc. When They Do Good Investigation, Then Buy The Products. 


So Now You Must Have Come To Know On What Intent You Can Write Your Blog. If You Want, You Can Create A Review Blog Or Create Ecommerce Websites Or Create An Informational Website Etc. In Whichever You Are Comfortable And You Have Good Knowledge In That Field, Then You Can Choose Any Intent According To You.


WHY IS SEARCH INTENT IMPORTANT FOR SEO?


Search Intent Is The Reason Why Users Search. When A Searcher Searches For Something On Google's Search Engine, There Are Some Questions Or Topics In His Mind At That Time. This Meaning He Wants To Ask Or Question About A Topic Or Wants To Know Information. 


Was Main Focus For Keyword Optimizing To | That's Why At Those Time Companies Used To Mean The Meaning Of The Keyword. And Used To Collect Information On The Same Basis. And The Same Results Were Shown To The Users. By Doing This, Users Could Not Get An Accurate Answer. Which Caused A Lot Of Trouble For Them. 


But Now Google Has Made A Lot Of Changes In Its Algorithm. Now The Main Focus Of Google Is To Give Better Results To The Users. He Has Started To Understand The Search Intent Very Well. Searchers Get The Correct Answer From The Topic Searched By Them. For This, He Collects Valuable Information. 


If You Are Not Aware Of The Intent Of The Searchers, Then Your First Attempt Was To Rank Your Page For That Keyword. What Seo Strategy Will Fail You. Because If You Look At The Search Result, Then Google Does Not Actually Show The Page Of Any Product. Only Those Websites Are Shown On The First Page Of Serps Which Satisfy The Query Of The Users. 


If You Want Your Content To Be Visible To The Users First, Then You Have To Make Keyword Search Intent The Main Part Of Your Seo Strategy. You Have To Understand Why Users Are Searching For A Specific Keyword. And Then You Have To Fulfill The Needs Of The Users Through Your Content.


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HOW TO DETERMINE SEARCH INTENT?


Let me tell you one thing that if you are successful in determining the search intent, then you can grow your audience through this and also improve the performance of your website on Google's SERPs.


Whenever you write an article, first analyze your topic well. By doing this you will be able to give better results to your users. I have given some points below so that you can determine your search intent well. Which will help you a lot. Let us know which are those points:


1. Choose the right keyword 


As you know no search is possible without keywords. When searchers do their query on the search engine, they get answers to some questions and some do not. You can select your niche by taking advantage of both these conditions. 


Let me tell you how you can take advantage of it. You can find keywords that are searched on Google by filtering them on the search engine or you can find out with online keyword research tools. You will find many keyword research tools on Google. 


On the contrary, the keywords whose answers are not found on Google, you can find them from Google Question Hub. Here you will find such keywords on which no one has written an article so far. This will work as a plus point for new bloggers. 


2. Check SERP Results


Another way to determine Search Intent is to research the SERP results thoroughly. First of all, type your chosen keyword on the search bar and see what result Google shows you for that particular keyword. 


You will see how many answers have been found for your searched keyword. Similarly, when other searchers type their query on Google, then 4 meanings come out of it.


  • Informational: Finding the answer to a question (eg: what is a domain? )
  • Transactional: Buying an item (eg: the price of Realme 6 Pro)
  • Navigation: Visiting a website (eg: Facebook login)
  • Commercial: Checking something out of purchase (eg: Laptop review)

You can determine your content according to these four search intent. 


HOW TO OPTIMIZE SEARCH INTENT FOR CONTENT?


When you have determined your search intent, then you will also have to optimize it for content. For this, you have to write your content according to your targeting audience. 


If you want that when users land on your page and they get a good experience from your content, then you do not have to bore them with useless extra content. Directly tell them what they have come to your page for. 


Almost all website owners optimize the search intent for their content. Here I have given some tips to help you. which is like this:

  • Through Mapping
  • Extracting Data From Serps
  • By Analyzing The Existing Content
  • Match Both Metadata And Content With The Intent
  • Check Websites That Rank On Specific Keywords

FAQ: What Is Search Intent? 


I Know That There Are Still Many Bloggers Who Do Not Get Answers To All Their Questions, So I Have Selected 3 Important Questions From The Questions Searched By Them. And Now I Am Going To Give You The Answers To Those. You Are Going To Get A Lot Of Help From Them. 


Q1. What Is a High Intent Keyword?


Ans. I Have Seen Most People That They Search High Intent Keywords A Lot. First Of All, Let Me Tell You About High Intent Keywords, It Is Also Called High Commercial Intent. These Keywords Indicate A Transaction On Behalf Of The Searchers. Like If You Want To Buy Something, Inquire About Any Service Or Get Any Other Item Done, The Chances Of Buying It Later Are Very High, It All Comes In High Intent Keywords. 


Q2. What Is Local Intent?


Ans. Local Intent Simply Means That Such Phrases Which Tell The Local Searches Of Searches Are Called Local Intent. Like Suppose You Live In Mumbai And You Searched That A South Indian Restaurant Near Me Then This Type Of Intent Will Be Called Local Intent. And Google Will Show The Result To Its Users based on That.


Q3. What Is Low Intent?


Ans. Like Every Coin Has Two Sides. Similarly, Intent Also Has Two Sides, First High, And Second Low. About High Intent, I Have Already Told You. So Now Let Me Tell You About Low Intent. Keywords With Low Intent Are Those Which Are Considered To Be Of Informational Or Navigational Nature. This meaning Keywords With Low Intent Are Searched Less On Google Or Visitors Visit A Specific Website Very Rarely.



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AKASH TIMES

I AM AN ENGINEER BY PROFESSION BUT BLOGGER IS MY OLD DAYS DREAM TO CREATE MY OWN SITE FOR THOSE WHO ARE CURIOUS ABOUT MY BIRTHPLACE THEN I AM COMING FROM (INDIA). THE CURRENT CITY LIVES IN NAVI MUMBAI, INDIA

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