WHAT IS SEO – TYPE OF SEO | A COMPLETE GUIDE FOR BEGINNERS

SEO (SEARCH ENGINE OPTIMIZATION).


Do you want to know what SEO is? SEO is the best way to bring traffic to the blog or website.


That is, you can also say in simple language that the easiest way to make a blog a success is an SEO (Search Engine Optimization).


Because if your blog post will be at the top of the Google search engine then you will get more clicks on it. Due to which your online earning will increase along with your blog traffic, ranking.


And this is possible only when you will know well about what SEO is called. And apply it to your blog.


So in this post, I will tell you in full detail about what SEO is. With which you can learn search engine optimization better.


Like, you must have seen that when we search for a keyword on Google, many results are shown. But visitors will click more on the same result which is at the top. And at the top of the search results page is the same post, in which SEO has been done well.


SEARCH ENGINE OPTIMIZATION


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WHAT IS SEO?


The full form of SEO is search engine optimization. That is, optimizing your site and the content of the site for the search engine. So that your blog post comes at the top of the search result page.


Suppose you have written a post by doing keyword research, SEO, now you would definitely like that your keyword should come on the No 1 position of all popular search engines like Google, Bing, or Yahoo. And this can happen only when you do SEO well on your blog.


If we say in simple language, SEO means whatever activities we do to show your online content at the top of the search results page through a particular keyword, that is called Search Engine Optimization.


HOW SEARCH ENGINE WORKS


Search engines like Google and Bing use bots to crawl web pages. Which collects information about the page from each site and puts them in the index.


Then the algorithm analyzes the index page and determines in which query the page should be shown on the search result page.

WHY SEO IS IMPORTANT FOR A BLOG?


You must have understood the meaning of SEO. Let us now know why it is important to do SEO on a blog?


After starting blogging, why should you publish a very high-quality post? If you do not do SEO of your blog, then your blog will not be visible on the search engine.


And if you write a post on whatever keyword will not appear on the search result page, then how will the visitors come to it?


With the help of SEO, you can tell the search engine about your post, on which keyword you have written the post. The search engine will easily store your content on its database.


And whenever your keyword and its related keyword are searched on the search engine, it shows your blog on the search engine results page (SERPs).


To get the content of your blog to the people, you have to understand the techniques of SEO. With the help of Search Engine Optimization, you can show your blog to as many people as possible. And can easily bring organic visitors to your blog.


BENEFITS OF SEO


You must have understood why SEO is important for a blog. Let us now know about the benefits of SEO.


1) With SEO, your blog starts appearing on Google and other search engines.


2) Proper SEO is done post gets high rank in SERPs. And it is the rank, domain authority, and income of the blog.


3) Organic visitors will increase on the blog.


4) The blog will get high-quality dofollow backlinks.


5) Those who come from search engines will definitely share your post on social media too. Which will also get traffic from social media on the blog


6) Earning from the blog will be good.


TYPES OF SEO


There are many types of SEO like,

  • TECHNICAL SEO
  • ON-PAGE SEO
  • OFF-PAGE SEO
  • LOCAL SEO
  • MOBILE SEO

But the most important of these are Technical SEO, On-Page, and Off-Page SEO. And each type of SEO is done differently at different times.


TECHNICAL SEO


In Technical SEO, we make our blog SEO-friendly. And the goal of doing technical SEO on the blog is only that Search Engine Crawlers can crawl and index your blog without any problem.


Technical SEO is done on the blog to tell the search engine about your blog.


Below I tell you in some points what we have to do in this. Which you will be able to understand better how technical SEO is done on the blog.

  • Check and Optimize the Robots.txt file so that search engines can access your website correctly.
  • Add and verify your domain on the Google search console.
  • Create a Sitemap and submit it to Google Search Console.
  • Optimize the URL Structure of the blog.
  • Follow SEO Friendly web design. Meaning makes the design of the blog SEO friendly.

So now you must have understood what Technical SEO is and how to do it. Let us now know what is on the page and off-page SEO and how they are done on the blog.


ON PAGE SEO


Whatever you optimize inside your post, it comes in on-page SEO Factors like, Sitemap, Keyword, Website speed, Title tag, Meta description, Image Alt tag, Internal links, Bold important, Post heading, Post length, Site Design, etc.


How to do On-Page SEO? Every blogger should know this very well. Because with On-page SEO, you can increase organic visitors to your blog from the search engine.


Also, with On-Page Optimization, you can make your blog popular in a very short time.


Below I will tell you about some such Best On-Page SEO Tips. And every blogger needs to follow them properly.


ALSO READ - WHAT IS ON-PAGE SEO AND HOW TO DO IT: AND IMPORTANT TECHNIQUES{alertSuccess}


Blog Loading Speed


Website loading speed is very important. Your blog should be open in 2, or 3 seconds only. Otherwise, your visitors will go to some other sites.


To make the blog fast loading, you should use a simple and fast loading theme on your website. Useless Ads, Widget, Pop-Ups, which will speed up your blog's loading speed.


And to check the loading speed of your blog, you can use Gtmetrix, Pingdom free tools.


Blog Navigation


Use the navigation on your website to view the blog or go from one page to another. Both Google and visitors can see your site well.


Title Tag


Always make the title tag of blogs or websites attractive. A good title tag increases the CTR (Click Through Rate) of your blog. And do not add more than 60-65 words to the title.


Permalink


The URL of the post is a permalink, and the permalink of the post should always be clean. By which is what is on your post to the search engine bots? This should be easy to understand.


As you must have seen that the URL of some posts is domain name / p = 34533. And such URLs are not SEO-friendly.


So you always add short and clean permalink. For example, akashtimes/SEO/WHAT-IS-SEO. And don't forget to add keywords on the permalink.


Mata Description


The short description of the post has to be written on Meta Description. So that it is easy for the search engine to understand your post. And you get a good position on the search engine.


Daily routine


You must know the value of the image on the post. But are your images SEO-friendly?


To make photos SEO friendly, compress, rename, and use Alt tag on images. Due to which you will also get some traffic from the images of your blog.


Interlinking


Interlinking improves the ranking of your post. And it also helps in reducing the Bounce Rate of the blog.


But always add related keywords in interlinking. And never add unrelated links.


Otherwise, the rank of your post will get worse instead of being good.


High-Quality Content


Content is king. The more high-quality posts you write, the more visitors will like your blog.


So always share the post with complete information. And never copy from any blogger's blog. And follow the Search Engine Guidelines properly.


And to write high-quality content, you add the keyword well to the post. And use the Long Tail Keyword on the post.


Then make Headings also Attractive, and better with the LSI keyword. Because when the search bots crawl your blog, they also check the headings.


So the title of the post is H1, in the rest of the place you add H2, H3, H4 headings.


These were On-Page SEO Tips. So let's now know about Off-page Seo.


OFF-PAGE SEO


This is the opposite of on-page. This means those who optimize inside the site, promote on-page or outside the site, it is called off-page SEO.


Below I will tell you about some of the best off-page SEO techniques. Which is very important to follow.


ALSO READ - WHAT IS OFF-PAGE SEO: RECOMMENDED BY GOOGLE!{alertSuccess}


Search Engine Submission


Submit the blog to all popular search engines such as Google, Bing, or Yahoo.


Blog Directory Submission Sites


There are many such high PR blog directory submission sites on the Internet. Where you can create high-quality backlinks for your blog by submitting your blog.


I have told about 25 Hindi blogs directory submission sites on this site. Where you can submit your blog.


Bookmarking Sites


There are many social sites where you can share your blog posts. And Bookmarking Sites is very beneficial for SEO.


Like, share your blog post on Indiblogger, Stumbleupon, Digg, Delicious sites. And bring visitors to your blog from the bookmarking site.


Social Networking Site


Social sites are a great place to promote a blog for free. To increase social traffic on the blog, you create accounts, pages, and groups on all social sites. And share your every post.


Forum Posting


Why don't you start blogging on any topic? You will find forums for every topic, join them and answer visitors' questions. And also add the link to your blog on it.


Classified Submission


There are many such free classified sites on the Internet where you can advertise your websites.


Some popular classified sites like Olx, Quikr, Click. Promote your websites on in etc.


Question and Answers Sites


Join Popular Question and Answers Sites like Quora, Yahoo question and ask questions on your niche-related topic. Also give answers to other's questions and also promote the link of your blog.


Blog Commenting


Your comment on the related blog of your blog and also add the link of your website on the comments box. You will also get high-quality backlinks for your blog and some new visitors regularly.


Guest Post


You can also increase the traffic of your blog by writing guest posts on related blogs. And the guest post is the best way to create a Dofollow backlink on the blog.


Just for this, you write High Quality & SEO-friendly posts. And post a guest on the related blog of your niche.


So this was the way to do Off-Page SEO, apart from these, you can also increase the visitors of your blog by sharing the images of your blog post on photo-sharing sites or by pinning it on Pinterest.


BLACK HAT VS WHITE HAT VS WHITE HAT SEO


Many beginners think that black hat SEO is a type of SEO.


But the meaning of black hat SEO is just a word. Any activity that is used to trick the search engine algorithms is called Black Hat SEO.


Or if we say in simple language, if we try to rank any content on the search engine against Google Guidelines, then you can call it a black hat.


And with black hat SEO techniques, the rank of your blog will be below. Also, you will have to be banned from the google search result.


That's why you should never follow black hat SEO.


What is White Hat SEO


In this technique, the blogger has to write the article by making a website only under the policy of Google. This is a normal SEO about which we all know. This type of SEO uses On-Page SEO and quality backlinks in which the main motive of the blogger is to follow your Google rules and bring them to the top position of the search results in the right way.


ALSO READ - WHAT IS WHITE HAT SEO? BEST TECHNIQUES IN WHITE HAT SEO{alertSuccess}


What is Black Hat SEO


A black Hat SEO technique is completely opposite to White Hat, but despite adopting the wrong method, in this technique, you get quick results in comparison to White hat techniques but the method adopted is wrong.


Such SEO uses keyword stuffing, image and image overloading, link farming, spam hyperlinks, and hidden text which is not included in Google's guidelines. Here the search engine's automatic program is said to forcefully rank the page so that by bypassing or skipping this automatic crawling program, your article ranks in Google's first position.


Because of this technology being more effective and bypassing Google's policy, you can easily rank the blog, but you may not know, Google's Panda search algorithm has become better and it is now your Has started to understand the trick better. Although this process happens automatically, to date no one has understood Google's algorithm. Therefore, using this, your blog may be permanently blocked from Google search.


To know what black hat techniques are and how they work, you can also publish a fake blog on a platform like Blogger, and even if the account is blocked, you will not be harmed.


Now you must have understood what a black hat is, so now we know about the methods by which black hat SEO is done.


ALSO READ - WHAT IS BLACK HAT SEO? AND WHY NOT USE IT{alertSuccess}

SEO BASIC TERMS


SEO is a very big thing and to understand it well you should be aware of all the trams.


Below I will tell you about some important SEO terms, which every blogger must know.


PageRank: Pagerank is ek algorithm. Which Google uses to see which relative important pages are on the web, and how many ranks it is.


Backlinks: These are the links that come to your site from other sites. And the higher the Dofollow backlinks of the site, the more the search ranking of web pages improves.


Keyword Density: The percentage of times a keyword has been added to a blog post is called Keyword Density. And density is a very important part of SEO.


Keyword Stuffing: Like keyword density is very important for SEO. But if a keyword is added more than necessary, then it is called Keyword Stuffing. And this is the first step of black hat SEO.


Robots.txt: Robots.txt is a file, using it tells the search engine boots how the structure of your website is.


Title Tag: Title tag means title tag of web pages. And this is very important in SEO.


Meta Tags: By using this, the search engine gets to know what your post is about.


SERPs: The full form of SERPs is search engine result pages. And it shows the same pages which are related to the search keyword and its relevance on the Google search engine.


Anchor text: Anchor text is the text of the backlink. And this is clickable text. If you add keywords to this, then you get more profit in SEO.


Search Algorithm: With the help of the Google Search Algorithm, you can find out which web pages are relevant. Minimum 200 algorithm works in the google search algorithm.


IS INTERNET MARKETING AND SEO ARE SAME?


No, Digital Marketing and Search Engine Optimization are not the same. And there is a lot of difference between the two.


There are many parts of online marketing


One of which is SEO


And this is a tool with the help of which it is easy to do Internet marketing.


WHAT IS THE DIFFERENCE BETWEEN SEO AND SEARCH ENGINE MARKETING?


The biggest difference between SEO and SEM is that search engine optimization is an important part of SEM (Search Engine Marketing).


Let us know the difference between the two.


SEO is a method through which bloggers optimize their blog in such a way that they can easily rank the blog content in search engines and bring free traffic to their blog.


Search Engine Marketing is an online marketing process through which you can make your blog more visible in the search engine.


Due to which traffic will come to the blog whether it is free or paid traffic.


WHAT IS ORGANIC AND INORGANIC RESULT?


There are two types of listings on the Search Engine Result Page, Organic and Inorganic.


In which we have to pay for the inorganic listing.


And organic listing is free, and for this, you will have to do SEO.


ALSO READ - WHAT IS ORGANIC TRAFFIC? WHY IS ORGANIC TRAFFIC IMPORTANT AND HOW IS IT VIEWED?{alertSuccess}


WHAT IS SEARCH INTENT?


Search intent is also called user intent or audience intent. The query which is searched by the searcher on the search engine is called search intent. Search Intent represents the searcher's search and tries to complete it. 


In simple words, when a searcher types a query on the search engine, what is the intent of that query? It may be that he wants to know about a person, thing, a specific place, or else he wants to know about the pricing of an item, anything can be possible. 


Many new bloggers are left behind in the world of blogging because of not understanding what the search intent is. Friends, I would like to tell you that it is not so difficult to understand the search intent. To understand Search Intent, you have to do research first. In this, you can take the help of a keyword research tool or question hub. 


Let me explain to you the search intent through an example. Suppose you are a searcher and you type jewelry (only jewelry) on the search engine, then what do you think Google will give according to your word? Maybe you want to know the pricing of jewelry or you want to know about the jewelry shops near you or want to know about images, designs.


WHAT IS INTERNAL LINKING?


Internal Linking, While Writing An Article In A Blog Post Of Your Website, You Give A Link To The Related Topic From Your Other Blog Post, Then It Is Called Internal Linking. Internal Linking Is Also Called Hyperlinking.


Friends, Do You Know How Google's Search Engine Reaches Your Website? No, Then I Tell You If The Pages Or Posts Of Your Website Are Linked To Your Own Website Or Blog Of Any Other Website, Then Google Will Be Able To Find It. It Is Easy


Internal Links Are Mainly Used To Make The Strategy Of The Website. With This, A Blog Of Your Website Is Connected To Your Other Blog And Your Visitors, Through Your Internal Link, You Use Different Posts Of The Website So That Your Visitors Stay On Your Blog For Maximum Time.


It Is Also Worth Noting That If You Have Done On-Page Seo Of Your Website Well, Then Your Website Soon Starts Ranking In Google's Search Engine.


WHAT ARE BACKLINKS


Backlinks are a type of link that a website gets from another website. Backlinks have a major impact on the prominence of the website in search engine results, which is why backlinks are considered very useful for improving the SEO ranking of the website.


Search Engine calculates their ranking using several factors to show results. But no one knows how much search engines value backlinks when listing results. Although we all know that backlinks are very important.


Backlinks must be natural, this means that Artificial methods should not be used to create Backlinks of your own website, the link must be Relevant, the quality of the link is more important. Whatever you make the link, take special care that it is a Have good Domain Authority.


Example: A website belongs to A restaurant and the website gets a backlink from B which is a food review blog or website. This is a valuable, natural, and Relevant backlink that website A has received.


You must have understood the importance of backlinks, seeing this importance, people get wrong backlinks for their website or blog nowadays like buying backlinks, selling backlinks, changing backlinks from one another, etc. Many of these There are ways that Search Engine does not like, due to which their website is disabled and penalized.


FINAL WORDS


Without Seo, You Will Never Get Organic Traffic For Your Blog. So A New Blogger Should Never Ignore It. With Search Engine Optimization, Your Blog's Earning Traffic, Ranking, Everything Is Good.


But Always Remember If You Want To Become A Successful Blogger Then Never Follow Black Hat Seo. And Always Follow White Hat Seo.


Finally, I Hope That What Is Seo, Now You Must Have Understood. But Still, If You Have Any Questions In Your Mind, Then Tell In The Comment Box Below. I Would Be Glad To Help You.


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ALSO READ - HOW TO MAKE MONEY FROM BLOG IN 2021 [TOP 10 WAYS]{alertSuccess}

AKASH TIMES

I AM AN ENGINEER BY PROFESSION BUT BLOGGER IS MY OLD DAYS DREAM TO CREATE MY OWN SITE FOR THOSE WHO ARE CURIOUS ABOUT MY BIRTHPLACE THEN I AM COMING FROM (INDIA). THE CURRENT CITY LIVES IN NAVI MUMBAI, INDIA

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