Benefits of SEO and How to Do It - Why Is It Important to Do SEO

Advantages and Benefits of Search Engine Optimization (SEO)

If you are new to SEO or have created a new website, this question must have come to your mind: What is SEO? And how to do SEO? 

SEO is the process of optimizing your website, making it search engine friendly, and ranking it at the top in search results.

Benefits of SEO

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What is SEO? Search Engine Optimization 

SEO is a process by which we rank our website in search engines. There are many activities in SEO, applying which we rank our website in Google, which increases the website's traffic. 

The complete form of SEO is - Search Engine Optimization. SEO is the art of bringing a website to a high rank in the search engine.

Why do We Need SEO?

There is a huge scope of online business in today's world. Everything is available on the Internet. If you want to run your online business, having a website is must essential. 

Apart from this, only having a website is not enough; until your website is not ranked well on Google, visitors will not come to your website, and you will not be able to do good business and rank your website in a good position on Google. 

How to do SEO for Free?

There are many types of SEO. But here, we will talk about the main SEO, which is compulsory for any blogger; short explanations and advantages of each are mentioned below.

1. On-Page SEO

2. Off-Page SEO

Now we will know about these 2 types of SEO in detail.

ON-Page SEO

On-Page is a massive topic in itself. The meaning of On-Page is to make your website according to the rules of Google. 

In On-Page SEO, we edit our website and make it such that Google can read it quickly, and users are also attracted to the website more and more. Now we will talk about how to do On-Page SEO -

How to do On-Page SEO

How to do On-Page SEO

1. Website Speed

  • If your website speed is 1-5 seconds, then your website is fast.
  • If your website speed is 5-10 seconds, then your website is average – it needs to be improved.
  • If Your Website Speed Is 10> Seconds, Then Your Website Is Poor – You Need To Fix It Immediately.

Why our website speed gets slow - When we fill a lot of big heavy images and big javascript code in our website, the website's speed slows down because the image and javascript code takes a lot of time to load. 

So try to reduce the size of the images and use javascript at least.

2. Title Tag 

Title tag has a very important role in ranking any website, the more optimized your title is, the more benefit you will get.

How to Make a Good Title for Blog Post

The size of the Meta Title should not exceed 70 characters. Try that your main keyword must come once in the title. 

The essential thing to note is that your title should not repeat the same keyword repeatedly because it is spam in the eyes of Google.

Example -

1. World Tour | Tourist Places in India | Online Tours Packages - Good Title

2. World Tour | India Tours | Best Indian Tour - Bad Title

3. Meta Description

We use Meta description to describe Google about our website's subjects, such as sports or business, etc.

How to Make a Good Meta-description

The length of the meta description should not exceed 160 characters because Google does not read more than this. 

Use as many Synonyms (Similar and opposite words) as possible in the description, and try that once your main keyword comes in the description.

Example -

1. Travel to India - We offer the best packages for India Tours and provide excellent services like booking hotels at very affordable prices - Good Description

2. Book packages for India Tour, Indian Tourist Places, India Tours, Tourist Places in India, and Tours to India - Bad Description

4. Keyword Density

The percentage that comes after dividing by the keywords used in the total words of a blog post is called Keyword Density.

Example - 

If we write an article of 1000 words related to "What is Keyword Density?" and use "What is Keyword Density" Keywords 10 times.

So now we will divide the total words, i.e., 1000, by the used keywords, i.e., 10, then 100 will come. After that, if you divide by 100 again to get the percentage of 100, then 1 will come, and then my Keyword Density will be 1%.

If we use Keyword 1 time in 100 words, then Keyword Density is 1%.

5. Avoid Hidden Content

Your website should not contain any hidden content. People often put the content on the page for a good rank but hide it, and when a user comes to the site to read, he cannot see the hidden content. Google hates such hidden content.

6. Image Alt Tag

Many people do not know that Google cannot read the image. Google finds out from the Alt tag in the image whose picture is this. 

For example - If you put a Dwayne Johnson photo on your website but do not put the Alt tag, then Google will not know whose image this is. 

Still, suppose you have written Dwayne Johnson in the Alt tag. In that case, Google will understand that this image is of Dwayne Johnson.

7. URL Structure

The link to the URL of your post helps you to rank well. The URL of the post should be written in such a way that after reading it, Google can know which topic this post is related to.

Example -

( Good URL Structure ) - https://example.com/blog/benefits-of-seo

( Bad URL Structure ) - https://example.com/blog/benefits-of-seo/?id=12.html 

8. Internal Links

Also, put links to some other related posts in your post. But remember, a post should not have more than five internal links because readers get confused by using more links.

9. Enable Gzip Compression

Using Gzip compression makes your site a bit lightweight. In Gzip, your website's HTML, CSS, and JavaScript code is compressed, reducing the site's loading time.

10. Bold Important Keyword

Bolding important pieces of text in a paragraph can improve a web page's SEO and make the content easier for Google to understand.

11. Website Structure

Make your website user-friendly for users. Make sure your website is responsive on a smartphone. 

The navigation menu facility of the website should be understandable so that the user and the search engine can understand the facility.

If your Site Design is not accessible, your site's search engine rank and conversion rate will be badly affected.

12. Responsive Website

Responsive web design is a process in which the website is designed to adjust its layout according to the screen size and orientation on mobile devices ranging from desktops, laptops, and tablets to small screen mobile devices.

13. Heading Sequence

Properly use Headings ( H1, H2, H3, H4, H5, H6)

Where are H1, H2, and H3 used?

Remember that the H1 title is the most important section for an article or webpage. H2 and H3 are used to organize sub-sections, while H4, H5, and H6 are intended to provide additional details.

NOTE: You should use only one H1 on the webpage.

Do H1 tags matter for SEO?

An H1 tag always describes what the content of the given page is all about.

Heading Tag in HTML Looks Like 

< head >

    < h1 > Webpage Major Heading < /h1 >

    < h2 > Webpage heading < / h2 >

    < h3 > Webpage Sub Heading < / h3 >

    < h4 > Webpage Sub - Sub Heading < / h4 >

    < h5 > Webpage Mini Heading < / h5 >

    < h6 > Webpage Micro Heading < / h6 >

< / head >{codeBox}

14. Post Length

The more information you give, the faster your website will rank. Increasing the length of your post does not mean that you keep writing anything. 

It is essential to have informative content in the center. Try to have at least 1000 to 1800 words in your post.

15. Sitemap

A sitemap is a file containing a list of the website's pages. This file contains the proper category-wise list of all the website pages.

You must know the Sitemap to some extent by the name itself. MAP of SITE means MAP of any website like Pages, Post, Categories, Images, Videos, and how many pages are there and where. All the things are in a proper file called Sitemap.

Sitemap contains a list of all the pages so that Search Engine can crawl and properly index our website. Search engines do not have to search the pages of our website much. In a way, we help in Crawling and Indexing their work for Search Engines by submitting Sitemap.

Submitting a sitemap also benefits the user. Creating a sitemap allows users to find any category on our website easily.

Different Kinds of Sitemaps

There are 2 kinds of sitemaps commonly used: XML and HTML SITEMAPS. 

XML Sitemaps - XML Sitemap is a way that Blog Owners inform Search Engines about all their Blog pages so they can easily find them. The XML Sitemap also tells them which links are more important Or which pages are updated regularly.

HTML Sitemaps - HTML sitemap means creating a page on your website with links to all the sections' pages. 

Suppose the visitor has trouble finding any desired post or section on your website. 

In that case, the visitor can use the HTML sitemap to reach the desired page. Through a good HTML sitemap, the crawler can also reach orphan pages.

Off-Page SEO

Off-Page SEO is a technique that we use to increase the authority of a website or blog. Along with this, we also create backlinks with the help of OFF-Page SEO and promote the web page's content on another platform.

Off-Page SEO is the way to promote a website in which you promote your website more and more by doing Social Media Marketing, Search Engine Submission, Directory Submission, Social Bookmarking, External Linking, Question-Answer, Guest Posting, etc. 

Off-page SEO is mainly used to get backlinks, increasing the website's authority. The backlinks you get from Off-Page SEO increases your blog's Reputation in Search Engine Ranking.

If you say in simple words, After publishing the website's content, whatever we do to get traffic, and backlinks on it are called Off Page SEO.

Let us understand what has to be done in Off-page SEO -

Off-Page SEO

1. Search Engine Submission

Search Engine Submission is an essential part of Off-Page SEO; in this process, we add our blog or website to all popular search engine webmasters tools like Google, Bing, Yahoo, Alexa, Yandex, etc.

  • Advantages of Search Engine Submission:
  • With its help, you can make the search engine feel your presence and tell about your products and services.
  • You can index your web pages in search engines like Google, Yahoo, MSN, etc.
  • Web spiders can easily find your site.

2. Use keywords in Post

Try to begin writing posts with your keywords. The rank increases rapidly with keywords at the beginning of the content. Apart from this, also use your keyword in heading tags.

3. Social bookmarking

On any social media site. Sharing a link to any of your website pages, blogs or videos is called Social Bookmarking. 

How to do Social Bookmarking?

Through Social Bookmarking. You can create excellent backlinks for your website. There are many benefits of social bookmarking, such as -

  • When you bookmark a web page on a popular social bookmarking site, the visitor will see it on the same page. If they like your post, they will bookmark it and share it on their website. In this way, your website can go viral.
  • You can share your blog on social media to increase your website's domain authority.
  • You can reach your information to as many people as possible.
  • You have a significant advantage from this in that you can promote your blog website well and for free.
  • Through this, the ranking of your blog's keyword increases.

4. Directory Submission

Directory submission is an off-page optimization exercise. It involves submission of your site to a specific category of a web directory, e.g., if you have a Food recipe website, then you are supposed to submit your site in the food category of a web directory. 

Some directories are free, and some charge a fee to list your site in the relevant categories.

Benefits of Web Directory Submission

Benefits of having your site listed in popular directories. Some of the advantages are listed below - 

Fast indexing

The search engines can smoothly find your site for crawling and indexing.

Higher page rank

Quality directories are utilized in Google Algorithm to figure Google PageRank.

Social Media Sharing

Many famous directories have social media sharing buttons. It allows users to share your content link with other users.

More traffic

The traffic of popular directories can be reached on your site.

5. Classified Submission

By making a classified submission, your website ranks in the search engine, bringing sales, traffic, visitors, and leads to your website. 

By making a classified submission, you get the target audience, and your products start selling.

6. Facebook Page

Facebook is the largest social networking website today, where millions of people are connected. Facebook is the best way to promote your website. 

Create your Facebook page, create some fantastic images, and upload them to the Facebook page.

Entertain people and try to get good likes; It is not necessary always to share your post and web pages. 

Sometimes put some good jokes or quotes, too, so your page will remain active.

7. Use Twitter and Hashtag 

Twitter is also the favorite platform of people nowadays. Grow your followers on Twitter and do regular tweets. Make users happy. 

The hashtag does not benefit Google's ranking, but it is an excellent medium to increase traffic.

8. Participate in Question & Answers

Also, participate on websites like Quora, Yahoo Answers, and other questions websites. 

Question people, answer the question of some people, and you can also place a link to your website in the answer, which can create a high-quality backlink.

9. Guest Post

Suppose you submit a post on someone else's blog. And the owner of that blog publishes that post on his blog. So your post will be called Guest Post for that blog.

Blogs or websites that have already grown, you should submit your guest post on such blogs. Due to this, people will start knowing you, and traffic will start coming to your website.

10. Update the website & blog pages

It's essential to regularly keep your post and website information up to date. Update your old post content.

How to increase website traffic with SEO

Increase website traffic with SEO

To increase your website's traffic, we have told you many rules on SEO, but you will not know yet when and how to do these SEO activities.

1. First of all, you make the Search Engine Submission of the website

2. After that, submit to the website with an excellent popular directory and Social bookmarking sites to increase your traffic

3. Now, you submit your guest post on famous websites by writing good articles

4. Start sharing the website on social

5. Start updating the articles which are not coming in rank

6. Comment on other famous blogs and put a link to your website there; note that do not spam in blog commenting

7. If the rank is still not coming, change the look and structure of your website.

8. Try to increase your followers on social media.

9. Use only good quality images in your article

10. Check the backlinks of other competitors and also put your website link on the same website

If you pay attention to these ten activities, you will surely be able to make a very successful website.

Why is it important to do SEO?

SEO, i.e., Search Engine Optimization, is the process of improving the quality of the content on a website or web page to bring user traffic from the search engine to the website. SEO helps bring unpaid traffic to the website or webpage instead of direct or paid traffic.

What are the benefits of SEO?

  • By doing SEO, Organic Traffic will come to your website.
  • Your blog will be ranked on the first page of Google.
  • If more traffic comes, then your earnings will also increase.
  • Your Domain Authority (DA) will increase, which will always keep your website with a good ranking on the Internet.
  • All search engines will index you quickly, so your post will start ranking as soon as it is published.
  • Suppose more traffic comes to the website or blog. In that case, the website or blog becomes a great medium to do an advertisement, and big companies contact you to promote their company.

Disadvantages of SEO

Every valuable thing sometimes harms; SEO is done to improve the SERP Ranking of any website or blog. 

But if you do not do it the right way, it will become harmful to your website or blog. If you do SEO in the wrong process, your search engine will not index your web pages, and your ranking will also decrease. Or you can also be Penalized by google, i.e., Block.

Note: Do not copy the content of any other blog; use proper and premium keywords so that Google can easily index you.

Conclusion - 

In today's article, Friends, we have discussed the Benefits of SEO and How to Do It - Why it is important to Do SEO.

If you liked this post, do not forget to share it with your friends so they can get information about it.

You can ask us through comments if you still have questions or doubts, I will answer all your questions, and you can contact us for more information.

Please tell us through the comment section if you think we miss anything.

THANK YOU. HAVE A NICE DAY.

AKASH TIMES

I am an engineer by profession but being a blogger is my old day's dream to create my site for those who are more curious about my birthplace than I am coming from (India). the current city lives in Navi Mumbai, India

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