What is Bounce Rate? Ninja Technique to Reduce & Improve Bounce Rate

Everything You Need to Know About Bounce Rate [Definition & Tips for Improvement]

Hello Friends, In Today's Article, We Are Going To Tell You In Detail About What bounce rate is and How To Reduce Bounce Rate  – If you have also created a new blog or website, then it will be essential for you to know about Bounce Rate, so let's know in simple words what it is:-

Suppose you want to get your blog or website ranked in the S.E.R.P. In that case, it is undoubtedly essential to take care of many things because there is much competition in every subject nowadays. 

So we were talking about the Bounce Rate; if it is high on your site, it becomes a cause of great trouble for you. And if you have started a new blog or website, there is no need to worry much; naturally, you will not have many visitors, so your Bounce Rate will be high.

But if you are an old blogger, and your bounce rate is high, you must have made some such mistakes, due to which your website bounce rate has increased significantly. 

When your bounce rate gets high, your blog authority, popularity, and rank automatically drop, which is terrible for any blog or website.

how to improve bounce rate


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What is Bounce Rate?

Bounce Rate comprises two words: bounce means to jump, and rate means percentage%.

Bounce Rate: When a user comes to your site from Google or from other search engines and leaves immediately after seeing the same page, then the Bounce Rate of your blog increases. If that user also visits other pages of the website, then your Bounce Rate starts decreasing.

“Bounce rate is the average measure of the number of visitors to any website who exit the website after viewing a single webpage.”

Suppose the bounce rate of a website is 60 per cent; then it means that 60 per cent of the visitors are those who leave the site after viewing a webpage.

What is a Good Bounce Rate for SEO?

So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.

  • 1% to 20% (would be great)
  • 21% to 50% (is beautiful)
  • 51% to 70% (is good)
  • 71% to 80% (should improve)
  • 81% to 100% (Not good at all, you should hire an SEO expert to look into your website to see what's going wrong)

How to Track Your Bounce Rate?

It is very easy to check the bounce rate. You just need to connect your blog website to Google Analytics. Here you can quickly check the Bounce Rate of your blog by going to the audience section.

You should follow the steps below to find your website's bounce rate on Universal Google Analytics property -

Step 1. Sign in to your Google Analytics account or create one for your preferred website.

Step 2. Go to your audience section and click on the overview. Now you can check your overall site bounce rate.

find your bounce rate

Check different page bounce rates with Google Analytics.

To view the bounce rate of individual pages, go to Behavior, then under Site Content, select All Pages.

You can change the date range from the top right-hand corner to see the bounce rate for a different period.

Some Reasons That Increase the Bounce Rate of Any Website or Blog

Due to some mistakes made by the Blogger, the Bounce Rate of the website increases. You need to pay attention to those mistakes. Following are some of the reasons for the increasing Bounce Rate.

  • Publishing Poor Quality Content on the Blog.
  • The design or navigation of your blog or website is helpless.
  • The loading time of the website is high.
  • Not using internal links in the website correctly.
  • Using keywords in the wrong way to get traffic.
  • The user does not like the content quality of your blog.
  • Not using the heading in the post properly.
  • Publishing fewer posts on the blog or website.
  • When the content that the user is searching for is not found.
  • The topics are not explained properly.
  • Not using the right images.
  • Instead of explaining the main issue, in the beginning, you write things.
  • Blank or crash of web page.
  • Broken links in a webpage.
  • The image is not loading correctly.
  • Having more ads on the web page.
  • The Amp setup is not correct.
  • Popup or banner does not go away after coming to the whole page etc.

How to reduce Bounce Rate?

1. Site Appearance

If you think writing blog posts is enough, then you are totally wrong - you have to make your content readable for the user so that they can read and understand the information properly; for that, you have to follow several steps, which I have mentioned below -

  • Select a very light colour for your website.
  • Let the font size remain normal, do not make it too small or increase it too much.
  • Do not do too much colouring to make the website look more attractive.
  • Do not add too many images.
  • please do not put too many internal links on a webpage; use them where necessary
  • Use Underline Or Text Blod only where it is required.
  • Your blog or website Menu should be User-Friendly.
  • Use a good font family for your website.

2. Use Black Text and White Background

Do not use colourful colours for the text and background of your blog because it will hurt your bounce rate. However, it will look good, but the reader will not like it.

Visitors who visit a blog prefer a clean and simple blog. Therefore, always use black colour for your text and white colour for the background.

3. Page Load Time

When a user visits your website, the page load time is very important, and it should load quickly because the user does not wait for that long. 

If the loading time of your website is less than 1 second, then it is perfect. 

If it is 1 to 4 seconds, it will be Average Timing. And more than that, you should use minimum images or try to reduce image file size ( from MB to KB ) to reduce your website load time.

You can also change the Theme or Template of your website to increase the website load time if needed. 

4. Mobile Friendly Blog or website

In today's time, people use smartphones a lot. If you have to search for anything, you will probably use mobile only. 

At such a time, you need to keep in mind that your website should be mobile-friendly, which means there should not be any problem when your website is opened on mobile; its Appearance should be good on mobile as well. If you want, you can also use AMP.

5. Content Quality

The quality of your contact should be outstanding. Because the quality of the content makes the user move forward; otherwise, he will go back to another website. 

The content quality should be unique If you picked up the content from somewhere and just pasted it or have translated an English article into Hindi or Hindi into English and posted a blog. If you do this, you will never be able to rank, and your bounce rate will also increase. 

Keep in mind that the user is smart; if he does not get his desired information blog post as he wants, then why will they stop on your website? 

So it would be best if you took care of these things and the information you give to the user; it should be completely correct, do not give wrong information; it will harm both you and the users.

Always try to write good content, at least 400 to 500 words; all the information should be available to the user in one place. 

If you do this, then the attraction of the user to your website will increase, and he will visit your website even further.

Quick Tips to Write Quality Content:

Content-Length: Your article should be at least 1000 words and well explained. Long content ranks well in search engines.

Do not do keyword stuffing: Do not make your content unnatural and puts a bad user experience on the reader. Keep keyword density 1.5% – 2% in your content. Apart from this, use related keywords along with focus keywords in your content.

Write Catchy Title: After writing the article, optimize your title well. Because more than 50% to 60% of the people first see the post's title and then click on it. Always add your focus keyword to the tile.

Optimize Meta Description: This is the short description of your blog post that appears below the title in search results. It helps in increasing CTR on your blog posts. In this, also add your focus keyword.

Keep paragraphs short: Long and wide paragraphs disturb the reader. Readers prefer short and clean paragraphs. So always try to keep your paragraphs short.

6. Heading

Put the heading in such a way that the reader gets complete information about what you have told in this post or what information you have given. 

Writing something else in the heading and providing something else in your post will have a wrong impression on the user. 

This type f practice can increase the bounce rate and makes users never revisit the website.

7. Use Proper Heading Tags

Heading tag helps you to create a readable blog post. Suppose you have a blog post whose length is 5000-6000 words, but if you have not used Heading Tags properly, then the visitor will find it difficult to read.

The H1 tag helps search engines understand your page and boosts your ranking. But never use the H1 title more than once.

Many WordPress themes do not use the H1 tag for the title. If you use such a theme for your blog or website, you should use an H1 tag for your title.

Also, it would be best if you took care of the H1, H2, H3, H4, H4, and H6 title tags while writing a blog post.

8. Internal Linking 

Internal linking not only improves your website SEO and pageviews, but it also makes your content more helpful to visitors and helps reduce the bounce rate. 

Linking one page to another on the same domain is called internal linking.

Add only a few more relevant links to your content. 

Too much irrelevant linking can hurt your SEO and bounce rate.

9. Fix Broken Links on Your Site

Broken links greatly affect the user experience. You can reduce the bounce rate and improve the visitor's user experience by fixing these.

When you move or delete any page of your website, then the problem of broken links arises. When visitors click on such links, they see a 404 page not found error.

But don't worry; WordPress.org has a free Broken Link Checker plugin that helps you fix broken links on your blog. Also, this plugin automatically sets a 'no-follow' tag for Broken Link so that search engines do not follow them.

10. Use Images for Articles

An image speaks a thousand words. And keeps the visitors on the website longer. 

If your content is very long, use images, so visitors don't get bored.

But one thing I would like to say, you cannot use Google Images. They can be copyrighted and cause copyright problems later.

Many websites in the market ( FreeDigitalPhotos, MorgueFile, Pixabay, and Pexels ) offer free stock images.

11. Use Video

Videos are powerful tools for reducing bounce rates.

Videos grab more attention than text or images. You can make a video of your blog post and add it to your blog post. This will significantly reduce your bounce rate.

12. Use Related Posts

If you want to keep visitors to your site for a long time, then Related Posts can help you greatly.

Related posts are often displayed at the end of the content.

If you are a WordPress user, many plugins are available in the WordPress repository to help you add related posts to your site.

13. Add a Search Button to your site


Search Button

If a visitor comes to your site and doesn't find the article they were looking for, the search button is the last thing a visitor will try before leaving your site.

By default, WordPress provides a search widget that you can place in your footer or sidebar. Also, many themes offer an inbuilt search button, which you can show in your menu items.

And, for BLOGGER.COM, all the templates come with a search bar by default.

14. Target the Right Visitors

Obviously, the bounce rate will be higher when you get the wrong visitors because they will come to your webpage and exit from the site without going to another page or reading the content.

Therefore, it is essential to attract the right visitors to reduce the bounce rate. And in this, keyword optimization plays an important role.

15. Update Your Old Content

Google continuously updates its algorithm to improve it.

Make sure all your old content follows Google's latest algorithm. If not, it's time to update old blog posts with the Google algorithm.

Which blog post should I update?

Before updating a blog post, you need to know which post should be updated.

The answer would be…  you should update your old, outdated blog posts and low-traffic blog posts.

Below I have mentioned some conditions that you should consider.

  • Outdated blog posts should be updated.
  • Blog posts that don't get organic traffic.
  • Update the post with zero comments.
  • Low-quality content that does not provide any value.
  • Short and thin content should be updated.

You can easily find low-traffic blog posts with the Google Analytics tool and consider refreshing them.

Log in to Google Analytics and click Behavior >> Site Content >> All Pages. And set "Advanced Filter" for Pages that got less than ten views in the last month.

How to Update Old Blog Posts?

  • Update New Information
  • Rewrite Your Title
  • Improve Spelling and Readability
  • Keep Paragraphs Short
  • Add New Images to Your Post
  • Add New Keywords
  • Do Internal Links
  • Promote Content After Updating
  • Republish

16. Move Your Site to HTTPS from HTTP


HTTPS from HTTP

Chrome 68 and above versions mark all non-HTTPS sites as "Not Secure."

So this can also be a reason visitors are leaving your site. That's why HTTPS is so important!

If you're still using HTTP on your site, move it to HTTPS immediately.

17. Create a "Table of Contents" for the content


Table of Contents

It grabs the visitor's attention and shows quick information about your content.

Many free plugins are available in WordPress, using which you can add a Table of Contents to your site.

And for the blogger, you can use custom HTML, CSS, and js files to create a "Table of Contents."

18. Open External Links in New Tabs/Windows

You link to another website – that's great. This makes your content more valuable. In addition, it helps search engines better understand what the content is about.

Linking to high-quality external links is beneficial for SEO. But visitors will leave your site if you don't open them in New Tabs/Windows.

So always open the external link in a new tab/window. This strategy helps in reducing the bounce rate of your website to a great extent.


Conclusion:

Friends, according to my expertise, I have written complete information about “What is Bounce Rate? Ninja Technique to Reduce & Improve Bounce Rate” to help you. If this post is favourable for you or not, please tell me by commenting.

If you liked this post, do not forget to share it with your friends so they can get information about it.

You can ask us through comments if you still have questions or doubts, I will answer all your questions, and you can contact us for more information.

Please tell us through the comment section if you think we miss anything.

THANK YOU. HAVE A NICE DAY.

AKASH TIMES

I am an engineer by profession but being a blogger is my old day's dream to create my site for those who are more curious about my birthplace than I am coming from (India). the current city lives in Navi Mumbai, India

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