What is Breadcrumbs: Why is It Important for Website SEO?

Beginner's Guide to Breadcrumb Inside SEO & Breadcrumb Tips to Make Your Blog or Website Easier to Navigate

Suppose you are a new blogger & facing trouble getting your blog ranked in the search engine. In that case, you may not have yet noticed that setting breadcrumbs is also very important in SEO optimization.

If you do not know yet what a breadcrumb is? And what its meaning is, How breadcrumb benefits your site, How to add breadcrumb to your Blogger or WordPress site, and, Tips to make your blog or website easier to navigate

We will try to reach you with the answers to all these questions through this post. So let's get started with the definition of breadcrumbs.


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What are breadcrumbs?   

Breadcrumbs, when we visit a specific website page, we see an address or path above that page. This text path is called breadcrumbs. These breadcrumbs are something like this; Home >> Audio & Video >> Headphones >> boAt Airdrops


It makes visitors understand the website well and make the content easy to navigate.

Breadcrumbs make it easy for visitors to know which page or post of the website they are on. This is a factor of SEO. 

Google's bots can also understand the website's structure well with the help of breadcrumb. This also supports our website in Ranking Improvement.

Let me give you an example; A boy goes to a forest to get some sweet apples and starts dropping his items So that he does not forget that road and can come back home quickly & easily; something similar happens with breadcrumbs too.

This shows the way from the website's home to a specific page or post to the visitors.

On which the visitors have visited. With the help of which visitors know on which page of the website they are.

Now you must have understood what breadcrumbs are, so let me tell you why it is essential for the website.

Why is it necessary to have breadcrumbs on our website?

You must have come to know that Breadcrumbs acts as a path for the website, due to which visitors understand your website well, and search engines also understand the structure of the website too.

So, when visitors come to any page of your website, they go to Home and other pages of the category as well; when they start spending more time, the bounce rate decreases. 

Apart from this, the User Experience is also good, and the chances of Ranking Improvement increase.

Adding breadcrumbs to your website gives you many benefits, which I will tell further, so now you must understand why it is essential for the website.

Benefits of Breadcrumbs

1. Search Engines like the site with breadcrumbs.

2. It enhances the user experience.

3. It reduces bounce rates.

4. Keep People Onsite Longer

Types of Breadcrumbs

There are mainly 3 types of breadcrumbs -

  1. Location-Based Breadcrumbs
  2. Attribute-Based Breadcrumbs
  3. History-Based Breadcrumbs

Location-Based Breadcrumbs

The most common type of breadcrumbs that tell users where they are in the site structure and how to get back to the homepage.

Example: Home > Blog > Category > Post name.

Attribute-Based Breadcrumbs

This is commonly used on eCommerce sites to show what attributes the user has clicked.

Example: Home > Shoes > Hiking > Women's

History-Based Breadcrumbs

Show users what other pages on the site they have visited, like browser history.

For example, suppose you were searching for SEO news and read three different articles. 

In that case, the breadcrumbs might look like Home > SEO article 1 > SEO article 2 > Current page.

Breadcrumb Tips to Make Your Site Easier to Navigate

  • Consider which type of breadcrumb navigation makes the most sense for your site.
  • Put the breadcrumbs in the top-left corner.
  • Use separators between breadcrumbs. Use symbol (>) ) OR forward-slash (/); you can see the image below to understand well.

Breadcrumb Tips

  • Deal with breadcrumbs differently on mobile

A lengthy breadcrumb pathway won't fit on a smartphone screen. And you don't want to force your mobile breadcrumbs to wrap, as it will push the main content down further on the page and frustrate the user.

So it's better to make it responsive with some CSS code.

How to Add Breadcrumbs to WordPress

To add Breadcrumbs to the WordPress website, you must install Yoast SEO Plugin. For this, you first go to the Dashboard of the WordPress website. Here you will get the option of Plugins; click on it.


As soon as you click, a page opens; on the left-hand side, you will get the option of Add New Plugin; click on it. Then you will see the search bar, type Yoast SEO on it, and install it by clicking on Install Now

When Yoast Plugin is installed, you will get the option to activate it. Activate it and set it up.

Then Yoast Plugin goes to your WordPress Dashboard. Click on it, and here you will get the option of Search Appearance, select it. 

As soon as you click on Search Appearance, a page will open in front of you. On this page above, you will see the option of Breadcrumbs; click on it.

As soon as you click on Breadcrumbs, the settings of Breadcrumbs will come in front of you. So first of all, you enable it. 

After enabling, you will get an option of Separator between breadcrumbs; you have to enter any sign. 

Like adding a sign between two words; Home >> Audio & Video >> Headphones >> boAt Airdrops. In this way, you can add a Sign.

You have to come down, and here you will get the option of Bold and Regular. If you select Boldly, then the breadcrumb of your website will become bold, or you can keep it normal by selecting Regular.

After this, you will get an option below Post ( Post ); in this, you will get some options None, Category, Tag, and Format; here, you select the category and ignore other options.

When you have done these settings, then below you will get the option of Save Changes, click on it and save it. In this way, you can easily add Breadcrumbs to your WordPress website.

How To Add Breadcrumbs In Blogger?

1. Log into your Blogger
2. Select Template or Theme and Click on "BACKUP.
3. Once you have created a backup, click "EDIT HTML."
4. Press Ctrl + F buttons on your keyboard and search for the below code

<div class='blog-posts hfeed'>{codeBox}

5. Then copy the breadcrumbs code given below and paste below the above code

<!--breadcrumbs start-->
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<p class='breadcrumbs'>
        <span class='post-labels'>
        <a expr:href='data:blog.homepageUrl' rel='tag'>Home</a>
        <b:loop values='data:posts' var='post'>
            <b:if cond='data:post.labels'>
            <b:loop values='data:post.labels' var='label'>
                <b:if cond='data:label.isLast == true'> &#187;
                    <a expr:href='data:label.url' rel='tag'><data:label.name/></a>
            &#187; Unlabelled
            &#187; <span><data:post.title/></span>
<b:if cond='data:blog.pageType == &quot;static_page&quot;'>
<p class='breadcrumbs'>
  <a expr:href='data:blog.homepageUrl'>Home</a> &#187; <data:blog.pageName/>
<b:if cond='data:blog.pageType == &quot;archive&quot;'>
    <p class='breadcrumbs'>
      <a expr:href='data:blog.homepageUrl'>Home</a> &#187; <data:blog.pageName/>
<b:if cond='data:blog.searchLabel'>
    <p class='breadcrumbs'>
      <a expr:href='data:blog.homepageUrl'>Home</a> &#187; <data:blog.pageName/>
<!--breadcrumbs end-->{codeBox}

6. Finally, hit the save button, and that's all you have to do, and your job is done!


Friends, according to my expertise, I have written complete information about "what are breadcrumbs: why is it important for website SEO?" to help you. If this post is favorable for you or not, please tell me by commenting.

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You can ask us through comments if you still have questions or doubts, I will answer all your questions, and you can contact us for more information.

Please tell us through the comment section if you think we miss anything.


FAQ: Breadcrumbs        

Q.1 Is Coding Necessary for Breadcrumbs?

Ans: No, no coding is required for breadcrumbs. You can easily add Breadcrumbs to your website with Yoast SEO Plugin or any other plugin.

Q.2 Do breadcrumbs rank in search engines?

Ans: Yes, breadcrumbs indeed rank in search engines. Because Google's bots easily understand the website's structure with the help of Breadcrumbs, Breadcrumbs get ranked in Search Engine.


I am an engineer by profession but being a blogger is my old day's dream to create my site for those who are more curious about my birthplace than I am coming from (India). the current city lives in Navi Mumbai, India

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