What is Google AMP? How does it work? & Its Advantages and Disadvantages

Beginner's Guide: to Google AMP (Accelerated Mobile Pages)

What is Google AMP? How does it work? When we visit any website, some websites open quickly or load quickly, but some websites are so slow that they open very late on mobile, which causes problems for the user. 

To avoid this, Google has created AMP. It works only on mobile; after installing AMP, whenever we open a page from mobile, then that page opens very fast due to AMP.

A report has shown that about 75% of the people in the world have mobile phones, and 57% use the Internet from their phones. And to improve this User Experience, Google started AMP so that people can open any website on their mobile very quickly and easily.

And it was also liked by the people because it is more mobile-friendly and has many benefits. So today, we will know completely about what Google AMP is and its advantages and disadvantages in this article. Then without any delay? Let's start with the topic.

Google AMP

{tocify} $title={Table of Contents}

Full form of AMP?

The full form of AMP is Accelerated Mobile Pages, and Google has developed it. It was launched for the first time on 7 October 2015. 

Apart from this, Facebook has also created a similar technology for its platform called the “Instant Article Feature.”

What is Google AMP, and How does it work?

It is an open-source framework, with the help of which helps in convert any pages into mobile-friendly pages so that it can deliver any content very quickly.

It works as an application, with the help of all web pages becoming mobile-friendly. This application has been made in such a way that it makes opening web pages fast.

AMP consists of HTML, J.S., and Cache libraries, with the help of which makes any website more user specific and accelerates its load time despite having rich content like PDFs, video, or audio for a mobile device.

Accelerated Mobile Pages, or AMP, is the bare-bone version of any website's mobile pages. This application only displays the essential information on the pages of a website & ignores other things that take time for the website to load.

In such a situation, automatically mobile pages open very fast, giving users more time to read the website's content.

By now, you must have some idea about Google AMP and its importance for us, so let's look at its advantages and disadvantages and know the positive and negative effects of using it on a website. 

What is Google AMP

Advantages of AMP (Accelerated Mobile Pages)

1. Speeds up the loading time of the website

2. Increases the Server Performance of a Website

3. Helps to Increase Mobile Ranking

This does not increase the mobile ranking directly but indirectly because the sites are opened fast. The website's response time gets better, and the traffic also starts increasing, which ultimately increases the mobile ranking.

4. Helps Mobile Users "Surfing."

We know how difficult it is to surf a website on mobile if it loads slowly. But with the help of AMP, the loading time is reduced to a great extent, which helps mobile users in surfing.

5. Adjusts easily to any browser.

Disadvantages of AMP (Accelerated Mobile Pages)

1. Incoming animations on the website are turned off.

2. AMP does support Google Analytics

3. This is not good for an E-commerce website.

4. Sometimes, Google Ads do not load on the AMP website.

5. Revenue decreases.

6. It makes the page very simple.

7. Ads load late.

8. The ranking Factor does not depend on it.

How to Place Google Adsense Ads on AMP Website

You can install AMP Ads on your website in two ways -

  1. Manual AMP Ads
  2. Auto AMP Ads

1. Manual AMP Ads

Installing Manual AMP Ads is like installing Google's ADS; in this, we have to put the code of Adsense anywhere manually in the post or page of our website. After entering the code, AMP Ads will appear whenever you visit the website from mobile.

2. Auto AMP Ads

Installing Auto AMP Ads is the same as installing Adsense Auto Ads inside a non-AMP website; we have to enable Auto Ads and put the AdSense code in the head of the website. After entering the code, AMP Ads will appear whenever you visit the website from mobile.

Using AMP in Small Businesses

I think you now must have understood what Google Accelerated Mobile Page (AMP) is. It is very easy for developers to install AMP. However, it is not as easy for small business owners to use AMP on their websites.

To use it, you must have some technical knowledge. Here I have mentioned some such methods so their implementation can be done.

1. Coding It Directly

This method is the most difficult because you will have to edit the code of your website, for which you should have a good understanding or knowledge of HTML, CSS, and JavaScript.

2. Using a Content Management System

You will be very happy that some CMS platforms are now providing AMP support. WordPress is at the forefront of all this because AMP is the easiest to implement here. 

Apart from this, there are two other platforms: Joomla and Drupal.

3. WordPress, Drupal, & Joomla

If you are using WordPress, then you can translate your post to AMP only by using AMP Plugin.

You can use the Drupal AMP module for Drupal and wbAMP for Joomla.

Speed is necessary for all websites, whether you are a small or big website owner. The main purpose of Google AMP is to make your site fast for mobile users. In my opinion, we should give some time to Google AMP to grow; we should see how it is developing in the coming time.

Keeping all these things in mind, we should think about whether we should use AMP on our website or not.


Friends, according to my expertise, I have written complete information about "What is Google AMP? How does it work? & Its Advantages and Disadvantages” Inside SEO" to help you. If this post is favourable for you or not, please tell me by commenting.

If you liked this post, do not forget to share it with your friends so they can get information about it.

You can ask us through comments if you still have questions or doubts, I will answer all your questions, and you can contact us for more information.

Please tell us through the comment section if you think we miss anything.


Post a Comment

If you have any problem please feel free to contact us by - AKASH TIMES

Previous Next

نموذج الاتصال